Bloggers sometimes sport ego blind spots.
You and I cannot see errors for ego does its best to obscure these blogging mistakes.
Each strategy below works quite well for some clear bloggers. However, most who adopt these tactics do so from energies of:
Using these techniques from a fear-intent guarantees that what you fear comes true. Blogging from fear also blinds you to the mistakes you make by employing such tactics.
I recall using poor hosting many years ago. One reader complained about my slow blog load time. A lightbulb lit up in my mind; the reader revealed my mistake to me. I had used this host for years. I also accepted slow blog load times for months. But the individual pointed out my mistake for me to correct the error.
Address each error below to improve the user experience on your blog. Or defend each mistake to disrupt the UX on your blog. You decide whether to improve the UX or disrupt it.
Fear feeds every user experience error. Double pop ups usually indicate you deeply fear losing readers. Fear of loss scares you to do something that scares off most readers. Journey into your mind to own the fear influencing your UX-busted strategy. Proceed in a trusting direction. Maybe you use one pop up. Perhaps embedding a sidebar opt-in form feels good to you and works for your readers.
Your blogging success rests on helping people, making friends and creating a pleasing user experiences.
Own and correct any of these boo boo’s to please your readers.
1: Double Pop Ups
Readers follow your blog by carrier pigeon if you have both clarity and confidence readers will follow you.
Readers follow your blog by carrier pigeon if you have both clarity and confidence readers will follow you.Click To Tweet
However, if you fear losing readers you lose all posture. Silly strategies to:
Bloggers who employ the double pop-up method tend to fear losing list subscribers. Most humans who enjoy your content sign up via a sidebar opt-in. Some readers sign up through a single pop-up reminder. But using a double pop-up turns off most readers who sense your:
- fear of loss
- fear of having a small email list
- general thirstiness/desperation
Turning off readers spoils your UX.
Some top bloggers grow lists using this method but that does not mean these pros are immune from fear. Top pros also have millions of blog followers to burn through before alienating themselves from their readerships. However, you likely have far fewer readers to anger before losing a decent chunk of your community due to a poor user experience.
Readers who like your content:
- bookmark your blog to read it daily or weekly
- sign up via a sidebar opt-in form
- sign up via a single pop up opt-in form
Develop posture. People follow confident bloggers through seamless or generally seamless methods. Relax. Allow your following to grow organically to engineer a pleasant UX.
2: Slow Blog Load Time
Readers cannot enjoy blogs loading every time Haley’s Comet blows through. Buy your domain and hosting from a reputable source. Use a CDN. Go with a VPS when you run a high traffic blog.
Be professional. Improve your blog load speed. Make readers as pleased as punch.
Do not use budget hosting solutions as your traffic grows because your blog UX suffers. Hosting companies offer hot deals based on overloading servers to make up for slashing prices. Bloggers often quickly figure out how cheap hosting is quite expensive! Diminishing your blog user experience repels return readers, possible customers and potential clients. Do you still feel good about spending $5 USD monthly when you lose a great deal of traffic and profits for your budget-based decision?
Pay a premium for hosting. Offer a quick-loading blog that stays up virtually all of the time. Make it easy for readers to access your content quickly.
3: Block-Style Posts
Some bloggers blog via phone.
Phone-bloggers make the formatting error of writing a few run-on paragraphs to complete a full blog post.
Unless your readers read like a typewriter types folks generally dislike following block style posts with little formatting.
Use frequent paragraphs. Spice up posts with some bold or italics. Craft short, punchy sentences. Allow readers to enjoy scanning or fully digesting your blog posts.
4: Heavy Ad Usage on Sidebar
Pro bloggers monetize their blogs.
Every blogger monetizes their blogs however they deem fit.
But embedding a high number of ads on your blog sidebar turns off most readers save for the most loyal fans.
Some clear, confident pro bloggers get away with embedding a high number of sidebar ads.
Many bloggers using this method fear losing blogging profits to the tune of posting 5, 10 or 15 sidebar ads to ensure readers click on something for a few pennies.
Do not attach to readers in this fashion. Avoid attaching to money in this regard, too. Frame your blog as a community for accessing helpful content. Foster engagement through genuine blog posts. Trusting readers happily click a few well-placed ads, buy products and hire you.
Design your sidebar with form and function in mind. Engineer a seamless user experience pleasing to readers. Scrap ad frenzy to focus not on making money but helping people with content delivered through a clean blog design.
5: Bloggers Who Talk Only About Themselves for Years on End
Readers enjoy variety; ’tis the spice of life. Folks dig diversity. Link to follow bloggers to create an enjoyable, rich resource for readers, I link to bloggers to help my buddies and to give my readers helpful, knowledgeable bloggers to follow.
True; a select few readers enjoy following only your story. But most readers enjoy blogs sharing a diversity of bloggers working the same niche.
Introduce readers to skilled pros from your niche. Give your community access to specialists who know what you do not know. Publish a well-rounded blog. Attract return readers by framing your blog as a social platform versus being a 1-way-street.
6: Shadowy Bloggers
Some deep cover bloggers make it impossible to:
- find their name
- see their picture
- learn more about them
Unless you are incredibly talented, most readers won’t trust a blogger who hides from them. Folks enjoy getting to know bloggers, connecting with them on a deeper, more powerful level. Open up. Smile for the camera. Share a hefty About page. Allow readers in. Build deeper bonds. Before I trust the advice, I check the source.
Imagine meeting a human being offline for the first time. Picture yourself agreeing to meet at the local coffee shop. Imagine if upon arriving at the shop the person wore a paper bag over their head. Does that sound odd? Does the individual seem trustworthy? Would you do business or following someone who wore a paper bad over their head offline?
For whatever reason, bloggers disconnect the online and offline worlds. What you would never do as an offline entrepreneur becomes something you do online.
Be transparent. Open to the blogging world around you. Leave your blogging shadows in the past to connect deeply with your blogging tribe.
Address these errors, guys. Own ’em. Correct. Create an enjoyable experience for your readers.