5 Rookie Blogging Mistakes Most Bloggers Make (And How to Fix Them)

March 13, 2017 19 thoughts

 

The following is a guest post by Rahul Kuntala….

 

Over 2 million blog posts are written every single day.

 

That’s a HUGE number.  So how can you get the word out about your content in such a crowded space? Be unique.

 

Instead of churning out more and more content, find out how you can add more value with less content.

 

81% of bloggers never make more than $100 and almost 90% of the bloggers quit within their first 3 months of blogging. Most can avoid failure by finding and fixing their blogging mistakes.

 

In this article, we’ll discuss rookie blogging mistakes 90% of the bloggers make and we’ll also talk about how to fix them so you can avoid becoming a failure.

 

“Successful people often failed on their way to success”.  So don’t quit when things are not going your way. Be consistent and have fun while blogging. Let’s dive into the details.

 

 

1: “People Hate What They Don’t Understand” – Most Bloggers Hate SEO

 

 

Have you ever wondered why your blog is not getting any visitors from Google even if you’re writing blog posts day-in and day-out?


The #1 reason is: you’re ignoring SEO.

 

9 out of 10 bloggers hate the word “SEO”.

 

They ignore it because they think SEO is rocket science. Let me tell you one thing: SEO is NOT hard and it’s definitely not rocket science. SEO is all about pleasing people with your content and optimizing it for search bots.

 

Yes, there are over 200 factors Google considers while ranking a page on search results but you don’t have to focus on all of them.

 

There are 2 simple things that can help you boost your search rankings easily.

 

  1. Keyword research
  2. Backlinks

 

If you are struggling to increase your website traffic from Google, do keyword research before writing even a word.

 

Why?

 

Here are 3 powerful reasons to do keyword research before posting something on your blog.

 

  1. You can easily figure out what interests your audience (so you can create “laser focused content” that provides value)
  2. By finding and using relevant keywords within your content, you can increase your search traffic
  3. Long tail keyword research can generate more sales

 

So there you go. If you want more search traffic and sales, don’t ignore keyword research.

 

If you’re wondering how to do keyword research like a boss, let me show you how.

 

Finding long tail keywords

 

Keyword research is incomplete without finding long tail keywords. Long tail keywords usually contain 4 or more words in it.

 

For example:

 

  • Travel tips – short tail keyword
  • Travel the world – medium tail keyword
  • Travel the world without money – long tail keyword (with 5 words in it)

 

Most people make a HUGE mistake while doing keyword research: they pick up short tail or medium tail keywords (both are usually hard to rank for). That’s why they often fail to get traffic from Google.

 

So when you’re doing keyword research, target only long tail keywords. They are easier to rank for and require less efforts from your end to get 1st page results.

 

How to find long tail keywords?

 

Neil Patel wrote an in-depth article about finding long tail keywords (which is a great resource for bloggers).

 

But if you’re looking for a quick summary, here are a few tips.

 

  • Use tools like Keyword Planner, Keywordtool.io, LSI Graph etc for finding long tail keywords. Make sure to target keywords with 4 or more words in it.
  • Whenever you target specific keywords, keep an eye on the monthly search volume (between 200 to 2000). Never target high search volume keywords as they are hard to rank for.
  • Once you’re done with keyword research, find out who ranks for your target keywords on the first page. Write as informative content as possible by using your primary keywords to get into the top 10 results.

 

Now, let’s talk about the other part: backlinks.

 

Earning quality backlinks

 

Google gives top priority to the sites with more backlinks. Google crawlers simply consider backlinks as votes, so the more there are the better rankings you can get. So you simply can’t ignore the importance of backlinks.

 

In fact, Brian Dean recently did an interesting case study and he found that it’s better to get 10 links from 10 different sites than 10 links from the same domain.

 

“Google wants to see several different sites endorsing your page. And the more domains that link to you, the more endorsements you have in the eyes of Google.”

 

So how to attract quality backlinks?

 

Here are a few tried and tested ways to build backlinks naturally.

 

  • Write in-depth content. Writing 2000+ word articles usually rank higher in Google and attract more backlinks from others sites.
  • Use the Skyscraper technique. Find the top performing content in your industry, create 10x content around it and promote it to the right people (who already shared the original content or linked to it).
  • Use guest posting wisely. Write high quality stuff. Link to your best posts while writing guest posts instead of linking to your home page.
  • Link out to other bloggers often. That’s how you encourage other bloggers to link to your content. It works like a charm. 

 

 

2: Successful People Focus on Helping Others. Unsuccessful People Focus on “What’s in It for Me?” – It’s About Them, Not About YOU!

 

90% of bloggers fail because they always focus on “me, me, me, me”. When you’re only concerned about yourself, why would someone help you?

 

If you want to get help from others, offer help first.

 

  • Want more social shares? Start sharing others’ stuff first.
  • Want to get more backlinks? Start linking out to other bloggers generously.
  • Want to increase your blog comments? Start leaving comments on other blogs.

 

See, the success formula is simple: GIVE before you ASK.

 

 

3: “Create Something Every Day Even if It Sucks” – Most Bloggers Consume More Than They Create

 

 

Here’s what most successful people do.

 

Create > Consume (they create more than they consume)

 

Here’s what most unsuccessful people do. Consume > Create (they consume more than they create)

 

So if you want to be a successful blogger, create MORE.

 

Here’s how to do it.

 

Write answers on Quora: Quora is the biggest Q & A platform where you can get the best answers to any question. It’s an active platform used by millions of people worldwide and if you are someone who’s looking to get more online exposure, it’s the RIGHT platform. Follow all the people and topics that are relevant to your industry and make sure to write at least 1 answer every day. Once you start getting more upvotes (aka likes) to your answers, you will start enjoying it.

 

Participate in blogging forums: There are a ton of blogging forums out there where thousands of bloggers interact with each others by commenting, linking, sharing content. Forums like Blog Engage, Blokube, Warrior Forum can help you increase your blog’s exposure and also helpful for building relationships with others in your industry.
Write guest posts for others: Guest blogging is the #1 success mantra for many successful bloggers. People like Danny Iny, Leo Babauta, Leo Widrich have all used guest posting to get initial traction with their blogs. So start writing quality guest posts for others. Here’s a great guide on how to do it right if you’re new to it. Also make sure to use tools like Ahrefs to find great content opportunities to land on top blogs in your industry.

 

 

4: “People Pay You, Not Page Views” – Don’t Focus Too Much on Your Website Traffic

 

In my 5 years of blogging, I’ve worked with over 100 clients.

 

Here’s what 90% of them ask me over and over again. “Rahul, how can I increase my blog traffic?”.

 

When your blog is brand new, you should NOT focus on increasing your traffic, instead you should focus on finding the right people who’re interested in reading your content.

 

Focus all your energy on finding those people who

 

  • Share your content
  • Email you personally after reading your stuff
  • Actually take time to implement your advice

 

That’s where the money is.
Focus on one person at a time.

 

Treat them like a family and solve their problems by writing informative contents on your site. That’s how you build and grow a thriving online business in the long run.

 

After all, people buy from you not search engine bots, right?

 

 

#5. “Jack of All Trades, Master of None” – Covering Too Many Blog Topics Can Kill Your Success

 

 

You’ve probably heard the phrase – “Jack of all trades, master of none”. Don’t be that type of person. Trying to become a jack of all trades is the surest way to be a failure.

 

Whenever I visit a new blog, I notice one thing in common. They write just about everything.

 

I mean, come on. How can you write about every topic under the sun when you’re just starting out?

 

Covering too many blog topics makes it impossible for you to build loyal audience.

 

So what can you do instead? Use the “Divide and conquer technique”.

 

Focus on mastering ONE topic at a time.

 

When you’re starting out, focus on just one topic. Let’s assume that you’re running a marketing blog, instead of covering everything from affiliate marketing to email marketing to conversion optimization – just pick ONE topic and master it.

 

Write 5 to 10 really good (epic) articles around that one particular topic (eg: email marketing), then move on to the other (affiliate marketing). That’s how you build a thriving audience around your blog. That’s how you succeed!

 

Over to You

 

Your blogging success depends on how quickly you learn from your blogging mistakes. So what other mistakes are  bloggers making? Did you like this post? If yes, please consider sharing it with others so they can benefit. Let me know your thoughts in the comments below.

 

Author Bio: Rahul Kuntala helps you live the laptop lifestyle and succeed online at Learn Blog Tips.

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Ryan Biddulph

Ryan Biddulph is a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur, John Chows Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog with the 11 Fundamentals of Successful Blogging Audio Course.
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19 Comments

  1. Hi Janice,

    Quora and Warrior are both fab places for helping folks. Especially Quora. The questions flow in, rapid fire fashion style. Without intending to do it I became a top 10 most viewed user in the Blogging category. I just answered questions asked of me plus I hopped in on other questions too.

    Thanks for commenting 🙂

    Ryan

  2. Thanks Rahul,
    I often focus too much on trying to get traffic when I would also like to monetize more. I haven’t had much luck at Quora or time to pursue Warrior Forum but after reading this post, I will try to.
    Thanks Ryan and Rahul.
    Janice

  3. Hi Mark,

    Sure thing bro 😉 Rahul is a champ.

    Ryan

  4. Emmerey Rose Says:

    Hi Rahul! Thanks for the recommendations! Will definitely check those out 🙂

  5. Rahul Says:

    Hi Vernon,

    Create > Consume (is always a great strategy).

    What’s the use of reading 5 books a week when you don’t put the advice in action? You’ll learn only when you create. That being said, I’m an avid reader but I make sure to create more than I consume (for example, I write more posts that I read). That’s what makes me feel superior. You should probably give it a try.

  6. Rahul Says:

    Hi Emmerey,

    “People Hate What They Don’t Understand”. True, isn’t it?

    I use a ton of SEO tools, currently I’m using Ahrefs and SEMrush (both are paid tools but worth every single penny). If you are serious about making money from blogging, you also should invest some money.

    Personally I wouldn’t recommend anyone using premium tools until they start making some money. For you, I suggest tools like WP SEO by Yoast (great for on-page optimization) and Keyword planner (for keyword research). Let me know if you’ve any questions.

  7. Mark Newsome Says:

    Thanks for sharing your five excellent tips Rahul!

    I actually was introduced to Quora a while back, but as of
    yet, still have not taken advantage of the opportunity to
    be gained from doing so.

    But now that I see you also highly recommend it, then it’s
    definitely time I join the party as well!

    Thanks for featuring this expert Ryan, he really nailed it, just like
    you do bud! Continued success!

  8. Hi Vernon,

    True on all counts buddy.

    I am learning to focus all my energies on 1 person at a time. From helping readers, to assisting clients, to responding to comments here to answering questions on Quora, each fabulous human being who crosses my path gets my full attention.

    Thanks for checking out Rahul’s rocking post.

    Ryan

  9. Umesh Singh Says:

    Hi Rahul,

    Great post. I agree with the point that people pay you not for the page views. I have seen blogger who only focus on website traffic but forget their audiences. That’s the biggest mistake I think people do.

    Search engine won’t buy your products but your audience. So better we keep both in our mind while creating content.

    Thanks,
    Umesh Singh

  10. Vernon Says:

    Hi Rahul and Ryan,
    This is the first time me ever hearing the create > consume advice.
    We can only get to know people to the degree we reach out.
    The more we write the more we get better at it and thd more people will see our work.
    Focusing on one person at a time builds trust.
    And it make them feel special.
    It’s something I have to work at.
    These tips I will put into action ASAP.
    Thank you both.

  11. Emmerey Rose Says:

    Hi Rahul. I relate a lot when you mentioned “People Hate What They Don’t Understand” – Most Bloggers Hate SEO. I used to hate SEO as well when I was starting. Actually even up to now. lol But I now know the importance of it. Anyway, I was wondering what tools do you personally recommend to measure SEO stats?

  12. Rahul Says:

    Hi Adeel,

    Being unique helps. But consistency is more important.

    If you want to survive in blogging (I’ve been doing it for over 5 years), learn how to be consistent. Learn how to blog fun (lot to learn from Ryan). Be persistent when things go south. Just don’t focus on the outcome. Create something every day. Spread the love.

  13. Rahul Says:

    Hi Manoj,

    Backlinks are vital if you want better search rankings. But there’s an important thing to remember: don’t solely focus on building links. Focus on earning them.

    Make sure to build relationships with others first. Create content that naturally attract links. Also focus on having fun. You’ll enjoy more that way!

  14. Hi Manoj,

    Smart guy. Guest posting rocks. About to write another guestie for Blogging Tips in a few minutes. One of the direct, simple ways to have fun, help folks and expand your reach far and wide.

    Ryan

  15. Hi Adeel,

    The unique approach is the only way to go. Your job gets easy when you blog as you. Blogging gets hard when trying to be someone else.

    Those 8 out of 10 bloggers not making 100 smackers are trying to be other bloggers. Quick shift though and a big difference.

    Ditto on SEO. I laze in this area sometimes too 😉

    Ryan

  16. Adeel Sami Says:

    Hey, Rahul!

    Actually being “unique” is the key to survive and go on for long.

    As you stated, most bloggers don’t make even US$100, so it is even hard for them to understand what makes the blogging to really work, and what it is capable of generating.

    The more you love your topic, you talk about it and present it to the world, it will attract the attention sooner or later.

    Yes, SEO is something most (including myself) hate it and mostly ignore.

    I am not the consistent SEO guy to fill in most parts of it but when I do, I go with the long-tailed keywords for sure.

    They are easy. Even they are best at getting the targeted visitors off the search engines.

    So, great seeing your content on Ryan’s place! 🙂

    ~ Adeel

  17. Manoj Says:

    Hi Rahul,

    Great tips. Backlinks are very important for websites to rank higher on search engines. I am using guest posting methods, forums to build quality backlinks to the site.

    Thank you so much for this u=informative post.

    Take care,

  18. Rahul Says:

    Hi Ryan,

    First off, thanks for having me here 🙂

    Always a fun to write about blogging.. after all, 81% of blogs never make over $100. So there’s so much to learn from the blogs that are successful. I’d love to respond to all the comments from your awesome readers.

    Keep rocking.

  19. Hi Rahul,

    Loved this post bro.

    Thanks for sharing with us!

    Ryan

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