Before we dive into today’s post make sure to grab my eBook:
Like all of my eBooks it is a helpful resource to drill the points home in this post.
Blogger outreach got ya a little confused?
Goodness knows this journey feels a little like trying to tap dance on a colony of fire ants while trying to juggle razor blades. Said blades being on fire.
That visual also sums up the sucky feeling of blogging for a chorus of crickets.
Guys; your success flows through *other* bloggers. I may island hop but no blogger is an island.
Blogger outreach is as the term implies; reach out to fellow bloggers. Help ’em. Ask for nothing in return.
Sweetness happens. Over time. Some bloggers you assist befriend you. Said buddies comment on your posts, promote you on their blogs, and via social media and some become clients or customers.
Blogger outreach makes your campaign if done right and breaks your campaign if done wrong.
Psssst….checking up to ensure you bought the eBook guys. Key read to load onto your Kindle.
Let’s dive into the tips.
1: Promote Bloggers on Your Blog
A few moments ago Bren Pace of Virtual Bren published a rocking comment on my blog. I mean, our blog. Community thing here.
So I shout her out. Right here. Right now.
She reaches out to me. I reach out to her. Bonds form. All types of sweetness flows from blogging bonds.
Promote other bloggers on your blog. Be generous. See your blog as a content portal showing off work from all types of bloggers, including yourself. Doing so builds your outreach campaign on a rock solid foundation.
2: Buy eBooks on the Topic
3: Comment Genuinely on Top Blogs from Your Niche
Gotta give Donna Merrill propers.
Not only does she tawk a little like me – I from North Jersey, she’s from Brooklyn – but she clued me in to a fab way of describing how to comment effectively for doing blogger outreach right. She noted the phrase “genuine blog commenting.” I ran with it. Thanks Donna.
Honest blog commenting. Meaning you express a genuine interest in your fellow blogger by sharing value, in-depth value. Real value.
- write a 2-4 paragraph comment
- address your fellow blogger by name
- be casual, be engaging, be honest, be candid
- sign off with your name
Donna does blog commenting right. Peep any of her creations. She posts honest, helpful, meaty thoughts on blogs, builds bonds and her friend network grows like the green grass is growing in New Zealand these days after torrential rains.
Be helpful through comments. Think more along the lines of a mini guest post.
4: Go with The Holy Trinity
Since it is 1:27 AM I want to be funny; The Holy Trinity is simply promoting your fellow blogger’s posts on:
- Google Plus
Shift or change up if you vibe with other networks. Run with LinkedIn if ya dig. But do promote your fellow blogger on 1 network minimum – Twitter because it allows frequent promotion – and add FB and G Plus here and there too.
Promoting other bloggers on social media is a kind, abundant act, helping you emit an abundant vibe, and you know generous, abundant-feeling folks are irresistible folks, right?
I got a little lazy with this tip recently. Lash me 400 times with a wet noodle, guys. Always RTing but I pulled back on G Plus and Facebook a bit. Lesson learned. Checking my ass up. Hold me to it if my FB Page and Google Plus profile ain’t humming with blog posts other than my BFP numbers.
So guys and dolls….those are enough practical tips for now to make your blogger outreach campaign sizzle like an egg on a sidewalk during hot summer months.
If you want to become a full time blogger you can buy my eBook here:
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