Deciding on how to become a blogger influencer pops up in the mind of any aspiring entrepreneurs gazing at any travel blogger Instagram account.
Visions of comped hotel rooms, Infinity pools and sipping coconut shakes on the beach sounds like paradise.
However, becoming an influencer is not all about getting free hotel rooms, dinners on the house and free drinks until you drop.
Influential bloggers work for years to gain their status. Every influencer had little to no influence for a long time before gradually gaining clout through patient, persistent work.
Before we dive in to the tips I want to talk about one special entrepreneur I came across during my world travels.
The Mango Lady.
We were told to see her to get the best mango with sticky rice in Chiang Mai, Thailand.
Kelli and I wandered to her stall. We dropped 45 Baht for mango with sticky rice. I feasted on the brilliant fare, delighting at that ridiculously tasty mix of sweet, tart and mellow.
Why did we visit the Mango Lady? Multiple expat buddies at the condo complex referred us to her.
Why did they refer us to her? She was the top mango vendor in the area.
She was an influencer.
Similar to this business woman, bloggers become influencers by honing their skills patiently.
Referral business, blog traffic and increased blogging clout follows.
Why Do Few Bloggers Become Influencers?
Becoming influential demands bloggers to practice their craft for 1000’s of hours spanning years. Few bloggers blog for 1000’s of hours. Even fewer bloggers devote years of their lives to blogging.
Most bloggers quit quickly when traffic and money appears to be scarce. A select few future influencers ride out these rough patches to become highly skilled, clear and confident. In a way, influencing yourself to blog through tough times influences fellow bloggers to:
- admire you
- follow you
- learn from you
- trust you
Doing simple things persistently inspires people to perceive you as being influential. Becoming an influencer gives bloggers bigger platforms for helping people. Blogging success becomes a natural by-product of gaining influencer status.
Separate Fact from Fiction
Bloggers typically want to become an influencer to enjoy the sweet benefits of being influential.
Few bloggers want to become influential for gaining a platform to help more people.
Here lies the big problem; clever bloggers prey on this desire to get by lathering on the fiction and excluding the raw facts of what it takes to be influential.
Separating fact from fiction seems impossible if fear manifest as greed or desperation clouds your mind. Desperate or greedy bloggers see the sexy benefits of being an influencer hawked by manipulative pros but never seem learn about the heavy workload required to succeed online.
Before we dive in to these tips, prepare yourself to blog for 1000’s of hours spanning years to become skilled, credible and visible enough to be deemed an influential blogger. Expect to work for free by publishing in-depth, thorough, SEO-optimized content to target readers, to drive passive traffic and to gradually become a blogger influencer.
Follow these steps to be perceived as an influential blogger.
Be a student of blogging.
Learn. Practice. Help. Influence.
- pick 1-3 blogging mentors; read their blogs, buy their stuff, hire them to coach you and study their content
- be a perpetual student
- have fun learning
Learning is a continual process. Being open to learn lets you become a good teacher because one gives what they have. Bloggers only influence by learning how to blog from pro bloggers. After learning how to blog these bloggers teach others how to blog. Respect this simple but sometimes uncomfortable process.
Why does learning feel uncomfortable sometimes? Learning often involves unlearning strategies that do not work for you. Few enjoy letting go the blogging past because fear arises in mind the moment you let go.
Learn. Position yourself to be a leader in your blogging niche.
Humble yourself to be open to learning. Blogging lessons often come from unexpected directions.
Never Skip Your Blogging Education
Some bloggers begin to blog without ever learning how to blog from seasoned pros.
Failure almost always follows because learning precedes succeeding. If you skip the learning process you will almost certainly fail.
In rare cases, a trial and error approach produces modest blogging success but if you want to be influential simply learn from pros how to blog successfully.
Practice the skill known as “blogging”.
Far and away, this step feels most uncomfortable from time to time for the fears triggered while practicing over 1, 5 or 20 years.
I love blogging. But I feel a bit uncomfortable sometimes after practicing blogging for 14 years.
Any pro freely admits how practicing feels unpleasant sometimes because non-enlightened humans have not mastered their minds. Being un-enlightened means triggering, facing and releasing fears during blogging practice sessions.
Various fears pop up during blogging practice.
Perhaps you fear:
- wasting your time
- wasting your money
- wasting your energy
- not being good enough
- not practicing enough
among other fears. Edge into these unpleasant emotions. Feel ’em. Keep practicing.
Being a blogging leader involves being skilled, seen and credible. Practicing blogging is the only way to be skilled, seen and credible. Put in the work to see the rewards down the road.
The skill of blogging includes:
- practicing your writing (1000 words daily in a Word document)
- committing to your creating (blog posts, videos, guest posts)
- practicing your connecting (effective blog comments, promoting other bloggers)
Practicing and helping (step #3) go hand in hand. But most humans need to do some practicing before getting clear enough to help generously across multiple channels online.
Being a confident writer programs readers to deem bloggers as being influencers. Improve your writing skills to instill this level of trust in your blogging community.
Practice early and often. Be seen as an authority by mastering your blogging craft.
Help other bloggers generously through detailed content – without looking for anything in return – across a wide range of platforms.
Help bloggers through:
- your blog
- guest posts
- promoting other bloggers
- Facebook Groups
- blog comments
When a bunch of folks see you as being helpful and generous, the “influential blogger” tag surfaces.
Feel free to open income channels. But understand that helping people for free is the fundamental step for being seen as an expert.
Being helpful separates influential bloggers from the rest. Generous bloggers have few issues going pro because as you give, so shall you receive. Being generous positions you to influence because helping an increasing number of folks for free boosts your credibility in their eyes. As your cred grows so does your influence.
Being generous challenges the ego. Bloggers struggle for allowing their head to rule their heart. Folks demand something tangible in return for their blogging efforts……IMMEDIATELY! Blogging does not work that way. First, you help people for free for a while. Worldly success – including influencer status – slowly but steadily flows to you.
One warning; do not attempt to manipulate influential bloggers to do stuff for you. Doing this reflects fear in your mind back to you. Pro bloggers sense your fear and run in the other direction because what you chase flees.
Help then cut the strings of expectation. Be generous and leave it at that.
Being helpful gives you the name, clout and power to become influential.
Be Patient and Persistent
Influential bloggers help people for a long time to solidify their reputation.
Be patient. Be persistent.
Patient, persistent bloggers who help readers eventually gain influencer status.
Influential bloggers simply outlast everyone else in the “help” department.
Before you envy top bloggers consider how long these pros helped readers for free to establish their:
Keep helping people patiently.
As your generous service grows so does your influencer status.
Do you want to impress influential bloggers to move higher in blogging circles?
Check out this video:
Not trying to be an influential blogger is the path to gaining influential status. New bloggers want to become influencers but few put in the work to earn this status.
Commit to being influential. Work patiently.
Position yourself to influence by being a generous servant.
At the end of the day, influential bloggers develop their skills and help more people than most other bloggers.