12 Tips to Create Engaging Blog Post Headlines

  March 4, 2017 blogging tips 🕑 4 minutes read

Kelli and I are enjoying the largest Buddhist temple complex on earth here in Bagan, Myanmar.


There is no doubt in anyone’s mind: a good headline is essential to a successful blog post. There are millions of web pages and thousands will be dedicated to the exact same topic as your website – this makes it imperative to stand out. While your content and writing needs to be amazing, without a good title, there’s a chance your content will never actually be discovered.


The following tips can help create blog post headlines that your audience just can’t resist clicking on.


1: Never Overlook Grammar


Grammar is essential to an enticing headline. If your grammar within your headline is poor, then your article will appear to be instantly low-quality, unreliable, and not worth reading. There are several ways to make sure the grammar in the title is impeccable.


2: Include Numbers


Using numbers in your title is great for a few reasons. First, it indicates how long your post will be – 8 points is a lot easier to read than 25.


It also shows that your content will be broken down into bite size pieces and can be scanned easily. Including numbers in your title is specifically important for internet content where it’s recognised that people have shorter attention spans, and like to be able to skim through what they’re reading.


3: Utilize Experts For Writing and Editing


While writing content may feel like it will be the most time-consuming element of blog posts, this is not the case in reality. At least as much time needs to be spent promoting your post, and that same amount of time again should be dedicated to getting the title perfectly right.


As this is a lot of work, many people choose to delegate certain aspects of the process, and hire experts to help. For an expert who knows how to create tempting headlines that work for online audiences, there are quite a few options.


4: Never Forget Keywords


Your keywords are an essential part of your blog post – they are how people will find your blog through search engines. While your keywords should be present throughout your content, it should also be included in the headline. This makes it easy for your reader to see that your blog post is relevant, and easier for search engines to rank your content.


5: Analyze Your Work


A headline shouldn’t be too long, and it should contain certain aspects that make it relevant to your reader.


6: Offer What Not To Do


There are many posts out there describing how to be healthy, happy, or successful. Often times, these articles offer unrealistic examples of how to live your life or run your business, plus few people are likely to change their lives based on a blog post.


However, telling people what not to do, what to avoid, and how not to fail is incredibly popular, and is a format that should be utilized.


7: Make It Look Like A Title


Research papers and academic reviews have titles that don’t capitalize every word. Blog posts are to entertain and inform, so have a neat and prominent title where every word is capitalized. This will make it eye grabbing, and obviously the title leading to further information.


8: Offer How To Guides


‘How To…’ and ‘A Guide To…’ are popular headlines for a reason. Not only are they clear in what they’re offering to the reader, but they will match exactly what your audience is searching. They will likely be typing ‘how to’ into their search engine – so give them what they want.


9: Include A Benefit


With thousands of web pages out there, you really need to be offering something to your reader to engage them. You might be offering a freebie, a contest, or even just information that nobody else is, but make sure it’s clear that they stand to gain from you.


10: Ask Questions


Ask your bloggers if they want to know something, do something, or achieve something – and the answer will probably be yes. That ‘yes’ is enough of an answer to make your reader open your article.


11: Consider What Motivates Your Reader


When coming up with a title, don’t just describe the information you’re offering – describe it in a way that suits the needs of your reader. Offer a solution to an issue they’re likely to face, or tips to reach a goal they’re likely to have.


12: Make It Personal


If your blog post will help women, students, or CEOs, make sure they are mentioned in the title. This is a great way to target your audience directly.


While a headline may seem like it’s only a few words out of a whole blog post, it’s actually one of the most important aspects. The above tips can really ensure that your title drives traffic to your content.

  1. Robin Khokhar says:
    at 1:23 am

    Hi Sharon,
    I have always focused on the points you have mentioned but Thanks for sharing because i is going to remind me to be on the right track.
    Keep up the good work.
    And have a good day.

    • Ryan Biddulph says:
      at 8:13 am

      Hi Robin,

      I almost felt like I was reading one of my posts here 😉 Shannon did a great job covering many points I stress throughout my blog.

      Revisiting the fundamentals drills these ideas into our minds.

      Enjoy the day bro.


  2. Mi Muba says:
    at 7:37 am

    Hi Sharon

    Warm welcome to you here on Ryan’s blog.

    All the tips are pretty awesome. Especially the #6 “offer what not to do” as it is better to say how not to fail instead of how to be successful as not failing does mean success with a feel of more happiness.

    Many thanks for sharing these golden nuggets.

    Happy Weekend

    • Ryan Biddulph says:
      at 8:11 am

      Hi Mi,

      Agreed on that one bro.

      Telling folks what NOT to do helps them see what they may be doing, that they should not be doing 😉 A wake up call. Because our egos often tune into success-promoting advice without admitting the success-killing strategies we are following. Which is why those titles are so popular; all about identifying and releasing bad blogging habits.

      Happy Weekend!


  3. Brandon Cox says:
    at 7:44 am

    I’m an Editor (in one of my trades) and am probably more picky than most, but I would be people, please be consistent in the case choice in your titles.

    You can go sentence case, like this.
    You Can Go Title Case, Like This.

    But please, for the love of all that is holy and pure in this world,

    Don’t Go like this!!

    OCD-guy out.

    • Ryan Biddulph says:
      at 8:09 am

      Hi Brandon,

      Good points both.

      I am far from OCD – opposite direction – yet consistency is huge in the blogging game. Or the blog post title game.

      I built my entire brand on capitalizing From. Not correct, grammatically, yet I am consistent with it so it goes undetected or at least, not criticized 🙂


  4. Sharon Conwell says:
    at 11:10 am

    Ryan Biddulph, thank you for giving me inspiration to write this post!
    Really proud of being posted here.
    Bloggingfromparadise is awesome.

    Thanks for comments!

  5. Andreea says:
    at 4:43 pm

    “Telling people what not to do” has been the best tips Ive got from the post, though all tips are as important.
    thanks for sharing

    • Ryan Biddulph says:
      at 11:47 pm

      Hi Andreea,

      Big league way to draw in readers, for sure. I often learn to avoid what NOT to do, versus learning what to do. Finding those mistakes by seeing which we make is a powerful teacher.

      Thanks for sharing.


  6. Suze says:
    at 4:16 am

    Some great points here, and I would also add, write about the unexpected or use humour to avoid things being too formulaic. One blogger wrote a headline that made me want to share her post: “I like big boats and I cannot lie” – about a Boat Show!

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