Succeeding usually involves spotting and correcting errors with your blogging campaign.
Spotting errors seems difficult because the ego creates blind spots.
I want to help you identify your blind spots in order to spot blogging mistakes and to make the appropriate corrections.
For example, I fell prey to the common error of publishing thin content. The ego tricked me into believing good content makes for a successful blogging campaign. However, being honest with myself revealed 1000’s of thin posts did not advance my blogging success in genuine fashion. Perhaps I did a good job publishing helpful content. But I rarely did a great job publishing highly in-depth, detailed content.
I spent the prior 3 days deleting 1000’s of thin blog posts on Blogging From Paradise to:
- unearth my blind spot
- stop holding my greater blogging success back (I effectively torpedoed my chance to be a high profile blogger by making this mistake)
- correct my error
- get clear on my blogging campaign
Own any of these blogging mistakes. Feel the ego sting. Follow the corrections. Thrive.
1: Blogging Mainly for Money and/or Popularity
Blogging mainly for money or popularity seems to be the most common blogging error. Chasing outcomes puts your energy in the wrong place. Focus on the process to succeed. Focus on outcomes to fail.
Obsessing over money or popularity ties you to the outcomes that only come about after you create and connect generously for a long time. What happens if you create and connect for a few days? Nothing happens. Being skilled, credible and seen enough to go pro requires years of blogging work.
Most bloggers quit because they lose motivation. Bloggers lose motivation because they do not see the money or fame necessary to motivate them.
Focus on having fun creating and connecting through your blog. Concentrate on enjoying the process. See outcomes like money and fame as being like extras. Whether you make money or not you will still keep blogging because the work is the reward. Money feels like a bonus; without it, you worry not.
Pay close attention to top pros. I recall a top blogger who freely professed he would still be blogging 15 years into his career if he had not made a penny. That is passion! How many bloggers can make the same claim?
I learned this lesson the hard way. Struggling for years finally clued me in to the fact that I chased profits too closely. I had not focused enough on having fun creating and connecting. More importantly, I lacked the generosity, patience and persistence necessary to thrive.
Eventually I learned my blogging lesson.
Take care of people through your blogging campaign. People take care of you by prospering you and by making you popular. However, the profits and popularity never arrive overnight. Good things take time and generous service.
2: Not Sharing Your Life Story
Bloggers often shy away from sharing their life story.
Being transparent with your personal experiences starves your blogging campaign of the one fact that makes you stand out from all other bloggers: you.
No blogger needs to share personal stories with their communities. But being open tends to form strong bonds with your readers.
People relate to humans. Sharing your experiences can make you appear to be more human to your community.
I pepper both my travel and blogging experiences into my work to allow me to stand out from the blogging crowd.
Be open. Share your personal experiences. Give readers the opportunity to bond more deeply with you. Grow your community. Bond with your readers.
Some bloggers prefer to blog from a 3rd person perspective but others simply fear sharing their personal stories from a self-conscious energy. Others fear being criticized or judged for being open.
Share your personal experiences. Stand out in a world of bloggers who fear being open.
3: Not Sharing Your Blogging Failures
As a rule, most bloggers deeply fear being vulnerable. Some fear being labeled a fraud. Other bloggers fear losing readers for appearing to be a failure.
Not sharing your failures tends to make you less credible. Every human fails. People who hide failures by only listing their successes lie to you. Covering up failure damages your credibility.
I feel relatively clear on my blog because I publish my failures, faults, mistakes and struggles. How could I sleep well at night if I only shared my smiling selfies from all over the world? People need to know the whole story. Talk about how you screwed up. Discuss your struggles. Share your dreams. Stress losses and wins. Be honest in listing your mistakes and victories.
Talk about your blogging obstacles. Walk readers through the process of identifying and solving blogging obstacles. Give readers a clear picture of what to expect on their blogging journey.
For example, I am currently deleting 1000’s of blog posts from Blogging From Paradise. I struggled to drive a high volume of high quality, targeted traffic for years because I did not exclusively publish detailed, in-depth content.
Owning my error goaded me to mass delete blog posts. Deleting 1000’s of posts felt good to me. I feel clearer already.
Sharing this failure with you helps you to relate to me. Honest bloggers feel trustworthy. People who share their mistakes tend to gain trust more seamlessly than folks who try to hide their failures.
4: Attempting to Master too Many Marketing Methods Simultaneously
I currently focus on social media networking, blog commenting and guest blogging to market my blog.
But I had to spend years learning, practicing and polishing each skill in order to balance 3 different marketing methods simultaneously.
Bloggers err in trying to master 2, 3 or even 5 marketing methods at the same time. How can you do 5 things well if other bloggers focus on doing 1 thing well to rock it out? Pros master 1 marketing channel at a time. On becoming highly skilled through that single method, pros move on to the next marketing method.
Avoid attempting to become a jack-of-all-trades type of blogging marketer. Guest blogging and blog commenting simultaneously and effectively may be possible but mastering each at the same time IS impossible. Give most attention and energy to mastering one marketing tactic over a 3-6 month stretch. Slowly and steadily add marketing channels to optimize your blogging campaign.
Focus your attention and energy because where your focus goes, grows. Concentrate to access genuine power. Learn the in’s and out’s of guest blogging. Develop the skills of building friendships. Write diligently to become clear and confident. Observe various writing voices published by bloggers from your niche. Gradually, blogging buddies will invite you to guest post on their blogs.
Seize these guest blogging opportunities. Write and place detailed, in-depth blog posts. Master guest blogging. Move on to the next marketing method.
Market your blog effectively by patiently mastering marketing channels.
Far and away, SEO-optimizing posts to market your blog through Google seems to be the most dependable form of quality, targeted blog traffic. But driving steady Google traffic demands immense blogging patience, dogged blogging persistence and a general level of generosity rare in the blogging niche.
Beware of blogging error #1 noted above. Bloggers hungry to make money and be popular skip necessary steps to drive Google traffic for a general impatience bleeding through their blogging campaign. An obvious self-fulfilling prophecy follows; you rush the blogging process because you fear not making enough money or being popular enough, skipping all necessary steps to be successful in the process. If you skip the steps to become a successful blogger you fail again and again.
Slow down. Calm down. Become proficient in a few marketing disciplines. Let go everything else. Master a channel or two to thrive as a blogger.
5: Not Spending 5-10 Minutes Thinking through Blog Post Titles
One of my most damaging blogging errors involved rushing the blog post title selection process.
I spent hours writing a detailed blog post but seconds picking the title that potential readers would scan in a split second.
Fellow bloggers make the same error.
Imagine spending 3 hours writing a blog post masterpiece that nobody sees because you spend 5 seconds picking a mediocre or outright terrible blog post title?
Give at least 5-10 minutes to think through blog post titles. Spend time crafting enticing titles. Pick attractive titles. Use numbers to add order to reader minds. Select colorful adjectives and power verbs to appeal to the imagination of your readers.
Scan popular topics in your blogging niche. Why would you stray from what works? Do not intend to copy titles outright but use what works. More importantly, stop using what does not seem to work.
Dwell deeply on the time element of this blogging mistake. Spend at least 5 minutes to pick an eye-catching, clear, click-goading title because you only have a split second to make an impression via the title. Get the click first; then readers can actually see and enjoy your in-depth, detailed blog post content.
Spot and correct each of these common blogging errors. Not IDing these blogging boo boo’s torpedoes your blogging campaign because if you ignore making mistakes you destroy the foundation of your online career.
Blogging successfully is not as hard as you think. But identifying and correcting mistakes sometimes feels uncomfortable to the ego.
Sit with the ego sting as you say to yourself, “Yep; I am making this blogging mistake.”
Own the error. Be with your struggles. Get your head out of the blogging sand.
Correct the errors.
Leave blogging struggles if your rear view window to thrive online.
Have you made any of these blogging mistakes? Or did you discover that you are making these mistakes after reading this blog post?
How did you correct these errors?
What blogging errors can you add to this list?