Blogger outreach confuses most bloggers.
Most bloggers try to use outreach to meet their needs.
This is a big mistake.
Successful blogger outreach campaigns serve the needs of other bloggers.
Picture yourself reaching out with a hand out to help fellow bloggers.
Follow sound blogger outreach basics. Help people. Ask for nothing in return from fellow bloggers. Earn their trust. Build a large, loyal friend network. Get connected. Leverage your presence. Succeed.
What is blogger outreach? I define it as making friends with authority bloggers to help one another. Helping each other co-creates success for all bloggers because a rising tide lifts all ships, as the saying goes.
Imagine waking up to 20 tweeters retweeting your latest blog post while you slept. Befriending 20 bloggers through proper blogger outreach influences this network to amplify your success around the clock for as long as you work to maintain your strong bond.
That’s the power of outreach.
The Most Confusing Aspect of Blogger Outreach
Unfortunately, many well-meaning but unclear bloggers teach manipulate blogger outreach strategies.
Inexperienced beginner bloggers trust experienced pros who portray blogger outreach as a way to manipulate bloggers into giving you what you want.
For example, I stopped answering questions for expert round ups because new or even veteran bloggers always asked me to:
- retweet roundup posts
- share roundup posts on Facebook
Manipulative pro bloggers teach inexperienced new bloggers to beg, pester and bug influential bloggers to share roundup posts because this is an easy way to drive a heavy volume of targeted traffic to your blog.
Engaging in outreach mainly to get what you want is the wrong way to do it. In fact, real blogger outreach involves helping bloggers without asking or expecting anything in return.
Let this idea seep into your unconscious mind to do outreach the right way.
What are the Benefits of Blogger Outreach?
Bloggers usually ignore outreach because few understand the power of this simple activity.
Never underestimate the leveraging potential of a rock solid blogger outreach campaign.
- Inspire more people
- Boost your blog sales
- Boost your blog traffic
- Meet and befriend influencers
- Expose yourself to creative ideas
- Engage in joint ventures
- Have more fun and become inspired more frequently
Follow these tips to do blogger outreach the right way.
Embrace the Golden Rule
Give what you wish to receive.
Give freely to receive easily.
Help people. Receive help. Treat people as you wish to be treated. Give what you wish to have.
Live the Golden Rule to lay a solid foundation for your blogger outreach campaign.
Promote Authority Bloggers Generously
Promote authority bloggers freely. Retweet blog posts. Share posts on Facebook. Share posts on LinkedIn.
Some bloggers may retweet your content. Others may invite you to guest post on their blogs. Other bloggers may send your latest post to their email list.
Smart blogger outreach campaigns mirror your efforts back to you. Share content from other bloggers generously. Influence bloggers to share your content generously.
Comment Freely on Authority Blogs
Comment freely on top blogs from your niche.
Share your thoughts in genuine fashion.
Write a few paragraphs. Expand on some point the blogger made through the blog post. Be thorough. Make an impact through your mindfulness. As a rule, set aside 5 minutes to publish a thoughtful comment at least until you find your blog commenting groove. Resist urges to drop 1-2 sentences before rushing forward to nab your next backlink.
Sound commenting campaigns add sizzle to blogger outreach because anyone can read a post and publish a genuine comment. Few barriers to commenting exist save avoiding spam folders. Newbies to veterans seamlessly publish authentic comments to make friends with fellow bloggers.
Do you need a blog commenting guide? Check out my commenting eBook.
Respond to Each Comment on Your Blog in Timely Fashion
Respond to each comment on your blog in timely fashion.
Reply within 24 hours to be awake at the blogging wheel.
Outreach involves building strong bonds with fellow bloggers. Reading and responding to comments promptly facilitates the bond-building process.
Not replying to comments sends a clear signal to readers; you do not care about reading and responding to comments. Beware alerting readers to the fact that you do not listen. Genuine outreach campaigns form bonds between bloggers who listen to one another and reply in authentic fashion. Refusing to listen to and acknowledge commentors sends most away from your blog permanently.
Give yourself some time to read and reply to all comments daily. Reply to comments to build a loyal blog community.
Be authentic in all that you do.
Being genuine emits attractive vibes to bloggers who appreciate honest bloggers intending to be helpful.
Less genuine bloggers make few friends. People sense if someone wants to use them for some selfish end.
Let go selfish motives. Relax. Act naturally. Slow down. Calm down. Chill out. Allow your personality to shine to add a powerful element to your blogger outreach campaign.
Hop on Outreach Opportunities Quickly
Seize opportunities to multiply opportunities for increased blogger outreach.
- interview requests
- guest post invites
- co-promotional opportunities
Gain exposure. Be seen in more spots to attract more interviews, guest post invites and co-promotional opportunities.
Be an opportunity magnet by not being shy. I placed over 1000 guest posts on a collection of blogs to multiply more outreach opportunities for me. Friends I made through guest blogging expanded my presence through their generosity.
Learn from Outreach Masters
serve as shining examples of how to build relationships the right way.
Learn from these pros to build your outreach campaign on solid ground.
Let go bloggers who teach manipulative methods geared toward getting what you want from bloggers. Release fear. Replace with love.
Blogger outreach Jedi Masters teach you through their glowing example. Observe the pro bloggers mentioned via the bullet point list above. Paying attention to their behavior on:
along with their activity via blog comments influences you to follow their lead. Connected bloggers show you how to get connected. Each pro noted above keeps me on my Twitter game if I fall lazy in replying to everyone. Pros goad you to raise the engagement bar through their sheer commitment to blogger outreach.
Surround yourself with outreach dynamos. Learn through osmosis.
Detach Some from Your Own Needs
Effective outreach serves the needs of fellow bloggers.
Backburner your personal desires to do blogger outreach the right way.
Remove personal agendas for traffic and business gain. Focus your attention and energy on helping fellow human beings. Face fears fueling selfish motives. Release these energies to generously serve blogging buddies.
Embody this talisman of wisdom; get what you want by helping people get what they want.
For example, mentioning the pro bloggers above drives traffic and potential profits to each blogging leader. I cling to no personal agenda in noting the four pros. Bonds I established through this outward-focused approach bolstered my blogger outreach campaign. I earned blogger trust by being genuinely interested in bloggers and their needs versus trying to get something from them.
Help. Cut the strings of attachment to self-service. Put your needs to the side to engage in an honest blogger outreach plan.
Have More Fun and Work Less
Outreach campaigns built on a party-like vibe seem to attract more blogging buddies than serious bloggers trying to grind out networking strategies.
Chill out. Make friends. Have fun. Blogging feels like a party to folks who blog the right way.
Remove strain from your campaign. Imagine yourself enjoying the process of making friends through blogging.
Do you enjoy making friends offline? Enjoy make buddies through blogger outreach.
Fun-loving bloggers become popular bloggers. Everyone loves a good blogging party.
Talk Life Not Just Business
Get a life.
Stop talking blogging shop all day long.
Chat about interests outside of blogging.
Talk to friends about their families. Being authentic means taking an honest interest in various aspects of blogging friends well outside of blogging.
I talk sports with blogging buddies. Asking friends about their weekend plans is a fun way to build stronger bonds.
No one wants to talk blogging business around the clock. Humans have lives outside of blogging. Share aspects of your personality to pique greater interest. Ask bloggers about life away from the laptop.
Develop strong friendships by learning more about bloggers and their families. Humanize your outreach campaign by making it about more than just blogging.
Let Go BS Outreach Strategies
I respect influential bloggers who preach blogger outreach strategies that yield solid traffic and income returns.
But I disagree with BS outreach tactics employing:
because I dislike being used for some selfish end.
Diving in to blogger outreach should never feel like employing tactics consistent with a snake oil salesman. NEVER use fear to try to get someone to do something for you. Blogger outreach done correctly meets the needs of fellow bloggers while putting your needs to the side.
Most mainstream blogger outreach tactics seem geared to getting what you want by using bloggers to meet your own selfish ends. Beware burning blogging bridges with these silly strategies because pros have no time for bloggers who want to use them and their platform for personal gain.
Help bloggers not to earn a profit or traffic surge but to earn their trust.
Help bloggers not to earn a profit or traffic surge but to earn their trust.Click To Tweet
Gain blogger trust to befriend bloggers.
Blogging buddies far exceed any singular manipulative efforts executed from self-centered perspectives.
Earn trust to tap into exponentially increasing blogging success over the long haul. Manipulative bloggers may generate scant traffic and profits returns through a single guest post exchange or link exchange but genuine blogger outreach pros access a lifetime of steadily increasing success through powerful friendships with influential bloggers.
100 is better than 1.
Scanning my Twitter @replies today revealed a steady number of notifications.
Picture 100 bloggers collectively:
- retweeting your posts
- sharing your posts on Facebook
- sharing your posts on LinkedIn
- linking to your blog from their blog
- inviting you to guest post on their blogs
Engaging in an authentic blogger outreach campaign serves as the key which unlocks each of these sweet benefits of being a connected blogger.
Make blogging a team sport.
Follow these tips to do blogger outreach the right way.