11 Reasons to Create Products

  July 30, 2014 blogging tips 🕑 12 minutes read
Sunset Lake Nimham, Carmel, New York

Sunset Lake Nimham, Carmel, New York


I am creating a product, as we speak.


The secret is out.


I’m putting the finishing touches on my product, a fun-loving eBook explaining how to retire to a life of island hopping through smart blogging.


You have 3 guesses to pick the title, and the first 2 don’t count.


Of course, my new eBook goes by the name “Blogging from Paradise.”


I’ll do the marketing blitz/post/all that other fun stuff soon.


Anyway, I thought about how many bloggers avoid creating their product. I did, for 4 years. I feared that nobody would read my eBook. I thought nobody cared. I feared failing. I believed creating, designing and bringing an eBook to market was a Herculean task, far outside the realm of what I could achieve alone.


I soon realized all of these bullshit limiting beliefs were ghosts. Vapors. Illusions. Lies. So I went ahead, created the eBook, and here we are.


Sitting in Fiji


I’m typing away at my keyboard here in Savusavu, Fiji. No other blogger who shares blogging tips is writing from Savusavu, Fiji….at least as far as I know.


That’s what makes me stand out. That’s what makes me memorable. Look up and down my sidebar. See those pictures? Seeing me traveling all over the world makes you remember me.


“Darn, that Ryan Biddulph lives a pretty neat life.”


I stand out. So I’m memorable. I chose to stand out by being authentic, and by posting my mug all over this blog, traveling the world, and writing in my own, unique, one-of-a-kind voice.


Boating through Inle Lake Myanmar


Creating your own product makes you stand out. Creating your own product makes you special. Creating your own product….well….let’s dive into the reasons.


Establish Your Authority


When you find a successful blogger – through their blog – what do you do next? You likely look around for their eBook, or marketing course or you scour for any product they may have produced.


Sure you’ll spend hours sifting through their blog. You’ll mine nuggets. You’ll be impressed. But you’re likely to want more. You want a soup-to-nuts, helpful eBook, to reference, to read, to digest.


Experts write books, or eBooks, to establish even greater authority. This goes for bloggers, or offline entrepreneurs, or heck, this goes for many folks in a zillion difference niches.


I’ve published a few free eBooks in the past. Now I’m putting out an eBook from an intelligent space.


I’d like to be seen as an authority. It’s good for my freelance writing business, and my blog, ya know? So I’m publishing an eBook.


Experts are known for offering eBooks, or marketing courses, or video seminars, or any number of products, which help to establish their expertise.


Get on the product bandwagon.


Products Help You Master the Art of Relationship Building


Unless you’re brilliantly proficient in content creation and design, or you’re willing to publish a crappy looking eBook, or you’re willing to publish a dazzling eBook, design-wise, that’s full of text-rubbish, you’ll be partnering with 1 or more people to create a product.


Phillip Dews is my design guy. He’s created the brilliant cover of Blogging from Paradise, and without him, I’d be dead in the water design-wise.


Some other folks know design inside-out yet have difficulty writing. Enter the ghostwriter. Yep, I can do that for you.


Whatever your strengths, you’ll have some weaknesses which need to be addressed when you create your first product. Addressing these weaknesses requires tapping into your relationship-building skill set.


Relationship-building pros become stupid successful bloggers, because we as bloggers are playing a relationships game more than anything else.


Partnering forces you to learn give and take, and it also teaches you how to simply interact with other professionals to work toward a common goal.


Add Your Personal Stamp to Your Brand


Take a look at the cover of Blogging from Paradise. PD did the design, but guess who snapped that image of the bay, and the coconut tree, and the mountains, from their driveway in Savusavu, Fiji?

Click to Download


Yep, yours truly.


Seriously, after snapping this jaw-dropping shot from the crib I knew it was the cover.


This is adding my personal stamp, and this lends to my authenticity, and more than anything, this is a shot, and cover, that no one else on earth can re-create. Unless they:


  • Visit this crib in Savusavu
  • Find the same exact spot in our driveway
  • Snap the shot at the perfect time in the afternoon
  • Pray for the same weather conditions when snapping the shot


You get the drift. Your product screams YOU, and this unique, special, genuine nature of product creation makes you and your brand stand out from the crowd.


Learn Patience


From beginning to end, your product may take months to launch from the inception of the idea to the actual release date. This is a problem for impatient people, a problem which covers up a blessing.


I admit it; I have moments where I want to rush this product to market but I learned a painful lesson from past attempted launches. Doing it right beats rushing to simply do it.


Having an attractive design, professional presentation, expert endorsements, a thorough, comprehensive, detailed sales page packed with glowing benefits and an overall high energy vibe surrounding your product creates a successful launch.


As you may imagine, creating the stuff you can create on your end and getting all of the moving cogs synched up, and waiting for busy pros to complete their part of the equation, and receiving expert endorsements, and finding an online store to launch the product….well…..this takes a ton of time.


Patience, grasshopper. Creating your product takes a ton of patience, but it’s all worth it because:


  • Pro bloggers need to patiently grow their traffic
  • Money flows into pro blogger’s coffers after they patiently persisted in using proven strategies
  • Patient people detach from outcomes, and detached people create the best work…and these people include bloggers


Launch a product. Learn how to be patient.


Learn How to Silence the Inner Critic


If you ever launched a product, you know damn well that the voices are going to pop up. The “who the hell is going to read/buy my product?”, type stuff, or the “how in the hell am I going to generate enough ideas to fill an eBook?”, type stuff, WILL surface, believe you me.


I had many, many demons to conquer to bring my product to market. I had to listen to, embrace, and silence the inner critic by writing, despite hearing the negative nellies popping up in my mind.


To go from unemployed security guard to successful island-hopping blogger was one thing, and to retire, yet another, and to release my own product was a huge step which brought up a ton of stuff.


As a successful blogger, you’ll learn to address stuff. Yep, the negative, inner critic, which incessantly tells you what you can’t do.


Did I think 5 years ago I’d move from working in Newark New Jersey, on the docks, to working on a cliff-side home in Savusavu, Fiji? Hell no! My inner critic didn’t even allow this reality to seep into my mind at the time.


Yet doing uncomfortable stuff again and again over the past 5 years uncovered my mental trash, which allowed me to face, embrace and release these limiting beliefs, freeing me to succeed.


Hone Your Content Creation Skills


If you’re writing a 30,000 word eBook you’ll get plenty of practice in the content creation department. Ditto for any in-depth video series. Publishing any product requires you to create oodles of content.


Think about it; most bloggers publish 600 to 1,000 word posts. A few more – ahem – publish 2,500 to 3,000 word posts, and other bloggers take it to a new level, posting 5K, or 10K word, or longer posts, much less frequently than once a week.


In any case the amount of content you’ll create through publishing a product will improve your game quickly.

Hazey and Peggy Sue....yeah we have like the best view on earth here in Fiji...but we ain't impressed.

Hazey and Peggy Sue….yeah we have like the best view on earth here in Fiji…but we ain’t impressed.


Some bloggers complain about having to reach 1,000 words. Imagine having to reach 50,000 words? Really? If that sounds impossible, it’s the same reason why so few people on earth become professional bloggers.


I’ve yet to see a pro blogger on my block here in Fiji. I don’t run into many pro bloggers who’ve traveled the world for 39 months and running.


Most bloggers do not push themselves to publish products, and to create massive amounts of content, so their writing skills either regress, or remain the same. Being a pro’s pro requires serious work, and growth, on your part. Publishing a product will offer you the opportunity to put in serious work, and to grow quickly, so you can develop your writing skills and rock out this blogging thing.


It’s Actually Enjoyable as Heck


I hit some snags here and there. At times, I feel stressed. But overall I enjoy the heck out of creating Blogging from Paradise. I enjoy expressing myself. I enjoy inspiring folks to retire. I enjoy inspiring folks to start island hopping through smart blogging.


I enjoy writing. I enjoy creating. I feel good about releasing my eBook, and I dig how the cover looks, and I dig my travel pictures prefacing each chapter.


Some bloggers miss out on the enjoyment aspect of this gig. Yep, even the pros, who make a handsome living, forget to enjoy the ride.


I sure as hell don’t because I know that enjoying my craft helps me to attract many more enjoyable situations.



Seeing the process from beginning to end is one of the more enjoyable things creating a product can do for you. Being there in the early days, hashing out ideas, brainstorming, these are some of the most fulfilling, fun moments you can have as a blogger.


Creating is a wonderful thing. Creating a product that folks can consume on a large scale is even more wonderful.


Why am I living in paradise? I dreamed the idea. I started my world travels. I recall the flight from NYC, JFK, to Denpasar, Bali like it was yesterday. My intent changed as I began to soak up more and more of the world’s hot spots.


I wanted to bring readers along with Kelli and I. I wanted to inspire readers to become pro bloggers. I wanted these pro bloggers – if they so chose – to be able to island hop.


As my intent shifted, and became more pure, I had more fun creating my old blog to reflect my lifestyle. I had more fun dreaming up and launching Blogging from Paradise.


I had even more fun creating my new eBook.


This is the deal. When you fall in love with living your dreams and taking folks along for the ride, and your intent becomes more pure, you’re going to enjoy the heck out of creating products.


You’ll Move Up a Few Circles


It’s one thing to be viewed as an authority by newbie bloggers. It’s quite another thing to be viewed as an authority by other authorities.


When you create a helpful, inspiring product, industry pros will be happy to write you glowing testimonials. Reading glowing endorsements from pros inspires other pros to buy in, to trust you and to shout out your product to their followings.


Moving up a few circles is fun. It feels good. It makes you feel all those lonely months or years spent creating blog posts in the trenches, all those long, sleepless nights, and that all of those struggles were worth it.


Create your own product.


Gain the backing of experts, to move up a few circles, and to live a freeing, happy internet lifestyle.


Moving up a few circles helps you:


  • Make more money
  • See more success with less straining and striving……until you see greater and greater success by having more and more fun
  • Reach an increasing number of people
  • Helps you connect with and learn from the best


I’ve received backing from folks who I wouldn’t dare ask for backing from, 5 years ago.


Running a well-read blog was one key, but publishing a former product – and releasing this new one from a super high energy space – helped me connect with industry honchos.


A few hours ago I added an inspiring testimonial from my friend and digital marketing wizard Matthew Capala. That couldn’t have happened a few years back. I was too far down the totem pole, mentally and physically, to receive a testimonial from a serious authority.


Generate More Traffic


If you have a book attached to your name, or a webinar series, or some other helpful product, in most cases you’ll generate a ton more traffic. People are likely to refer you to friends, or other bloggers, or anybody who may be inspired by your work.


It’s the expert thing again.


But it’s also due to the simple fact that an eBook or webinar series offers you another platform through which you can plug your blog.


Explore every chance to market your blog, through every channel possible. That includes posting your blog URL in at least a few spots in your eBooks, or it means shouting out your URL in a few spots within your webinars.


Traffic flows to the expert.


Many product creators are instantly seen as experts.

Another Savusavu sunset from across the bay.

Another Savusavu sunset from across the bay.


I know for one, that if I visit a blog and see a product, and see the blogger’s name attached, it impresses me.


I’m more likely to retweet the post, or Facebook Share it, or G Plus share the post if I’ve seen that the blogger has created a product.


My sharing means a bunch more traffic for said blogger, or said product creator.


Get a Hefty Commission Compared to Most Affiliate Ventures


I love affiliate marketing. It does rock. Creating your own product does have a few benefits over going the affiliate route. It may take a ton more time on the front end to create a product but the earnings and branding potential are much bigger on the back end.


Think about it; if you’re making 50% per sale on an affiliate product, you’re pretty much making a killing. If you’re making 50% per sale on your product, you’re not only being hosed, you’re entirely blind.


Maybe you entered into a prospering business partnership or 2, and released upfront costs to generously bless your partners with a cut of each sale, but you should be taking home all of the proceeds minus any small percentage you may pay out to a cyber store front owner, who peddles your product.


Again, affiliate marketing rocks. I suggest this income stream for newbie and veteran bloggers alike but once you gain some experience create your own product to maximize your earnings.


In Virtually All Cases You’ll Never Regret it


I can’t remember talking to a blogger who said:


“You know what? Publishing my very own product was the biggest mistake of my blogging career!”


Nope, I haven’t heard this one. I’ve heard many bloggers admit that they made a ton of mistakes, bungling their way through their first product – or 5 – and I’ve heard many bloggers explain how they failed and fell flat on their face, after publishing their first eBook, but nobody I’ve talked to has regretted having a product.


There are no noticeable drawbacks, save the time and energy you must spend to create the product….and hey, if you want to be a pro, and island hop, and retire from your current job…..you gotta put in the time!


Create your own product. Build your brand. Prosper. You won’t regret it.


The eBook


If you want to become a full time blogger you can buy my eBook here:


  1. Sanjib says:
    at 11:06 am

    Well creating a product is not an easy job. E-book to me is the easiest product you can make. However it will again need a lot of effort and time. Undoubtedly, it will not be an easy task, but yes you gain a lot of customers and loyal readers which will indeed help your blog grow as a brand. Good points 🙂

    • Ryan Biddulph says:
      at 11:21 am

      Yep Sanjib, the effort you put into the creation is worth it in the end, like many good things in life. Getting started is the key. Cutting your teeth, and gaining experience, gives you the confidence to keep going until you launch. Thanks so much for sharing. Enjoy your day buddy 🙂

  2. Kevin Duncan says:
    at 11:23 am

    Hey Ryan,

    Great pointers! (And thanks for the link to Be A Better Blogger.)

    I’ve yet to create a product, but it’s something I hope and plan on doing in the future. Right now I’m trying to build my authority before I “establish (my) authority” (as you talk about in your post) via an eBook.

    In short, I don’t believe I’m there quite yet.

    But, I’m getting closer each week. The blog’s growing, the comments are going up. I’ll be blogging from a tropical island in no time. 🙂

    Keep up the great work, Ryan!

    • Ryan Biddulph says:
      at 12:12 pm

      My pleasure, I love that article. Kevin, I love your take 😉 Even with this blog, with me getting super clear, I had to work my way up to this release. Not rushing it. Feeling clear on the release is so key; you’re doing it the right way. Looking forward to seeing you on some tropical island, and once again, thanks so much for your endorsement. I appreciate you!

  3. YourFriend says:
    at 2:00 pm

    Nice comprehensive piece of writing 🙂

    I was also thinking about writing an ebook sothat I can develop an Email List of people.But I am still kind of unsure about my niche.

    I think my Blog has too wide niche that needs to be narrowed down.This thought is keep me away from writing an ebook.

    Thanks for sharing this Article btw 🙂

    • Ryan Biddulph says:
      at 5:31 pm

      YF, I had the same exact issue with my old blog 😉 Really, getting clear and focusing on 1 niche from here on out can give you the clarity and confidence to write an eBook covering only that niche or topic. Thanks so much, and all the best with your narrowing campaign buddy.

  4. Robb Gorringe says:
    at 1:42 am

    Ryan, I agree. Affiliate income will always have it’s place, but with product creation— things can really go to another level.

    I love the new site too, BTW. And I wanted to ask you: can you recommend a link (or a post you’ve written) on how to move your website, (Like you’ve done)? I’m wanting to move my http://www.todayicanchange.com to http://www.robbgorringe.com (and then use the former as a site for a course I’m creating.) I’ve done my research, but many options seem pretty difficult. I’m sure I’m missing something.


    • Ryan Biddulph says:
      at 2:22 am

      Agreed on that Robb. So much more branding potential, with going the product route, and bigger earning potential too methinks. Actually buddy, I am clueless as to that end of things 😉 It’s all Greek to me. My developer Phillip Dews handles that end of things. Please shoot me an email: ryan_biddulph(at)hotmail(dot)com and I’ll send you his contact information so you can discuss. Thanks so much Robb, and all the best with your site move….which actually reminds me….are you in San Fran yet?

      • Robb Gorringe says:
        at 4:21 pm

        Ryan, I appreciate it. I’m sending you an email. Yes, we actually got here 2 weeks ago. Still getting settled, and it’s crazy hot over here. I’m missing the islands a bit, but I’m looking forward to my trip to Chiang Mai in October. Bro, you inspire me so much. Your passion is off the charts! Mahalo Nui Loa [Thank you very much // Hawaiian]


      • Ryan Biddulph says:
        at 6:22 pm

        Robb my pleasure! Glad to hear you’re settling in….and yep, it’s always fun to visit Chiang Mai. Thanks much buddy 🙂

    • Phillip Dews says:
      at 4:53 am

      Hi Robb,

      Am more than happy to do this for you buddy!
      I am on Skype if you want to chat my username is: phillipdews33

      failing that my email is phillip@brumdesign.uk
      I would need access to your cpanel and admin on both wordpress sites! I should only take me about a day to do as well!

      Have a great day dude!
      – PD

      • Ryan Biddulph says:
        at 5:07 am

        Wow PD you’re on it quickly 😉 Well done.

      • Phillip Dews says:
        at 10:33 am

        Haha yea sure am dude!

  5. Moumita Ghosh says:
    at 3:25 am

    Creating E-book is really a good idea. E-book really a helpful product to increase the traffic for a blog. It will also help to crate a community. You can get some business opportunity from the community member. Thanks for sharing this awesome idea. 🙂

    • Ryan Biddulph says:
      at 4:12 am

      Moumita, thanks much for sharing your thoughts. Ebooks do rock, for building your rep and to also create a nice community around your brand. See you soon.

  6. Sue Price says:
    at 3:55 am

    Hi Ryan

    Love the new look of your blog and so good to hear you are creating your product. Now this comes from someone who still is to “silence the inner critic” to do my own.

    Well it is not so much silencing the critic in me but deciding the direction to take. But having said that I agree with all you have said.

    I wish you every success with it and enjoy Fiji.


    • Ryan Biddulph says:
      at 4:14 am

      Sue, I do hear you. Choosing the direction for my product became easier after I started this blog, yet it took me months to go from my old blog to this one. I knew it was time but feared changing course, for fear of letting go. Thanks so much Sue, and will do.

  7. Kelli says:
    at 4:16 am

    Amazing content as always..I hadn’t seen the cover yet..that is an amazing photo! Love you and so proud of you. People can learn a lot from that book and anyone serious about creating income from blogging would be better off for reading it!

    • Ryan Biddulph says:
      at 5:16 am

      Love you too 🙂 You have as much to do with this, as I do, if not more to do with it. Thanks for supporting me through all these years, the ups, the downs. You are the only person on earth who’s seen it all. The anger, the rage, the joy, the elation, the meltdowns, the breakdowns, the gratitude, the freak out sessions, and the clarity…..it’s been a fun journey, and intensely crazy at moments, but I am beyond grateful that The Universe brought us together. You know what *WE* went through, and now that we’re living this life, well, I feel humbled, and grateful, to have reached this point, to have persisted, to have picked up some knowledge. My intent is to help others live the dream, because if I could do it, anybody can. Thanks so much for your love, support, caring, nudges, belief in me, and simply being there for me when I needed it most.

  8. Lisa says:
    at 4:47 am

    Hi Ryan, I just published my latest eBook this week. It did take months to do and I had a designer format it for me. Why spend more hours struggling with that when I could be leaving comments on blogs and writing more posts? I managed to get just over 5,000 words on this one, my previous one was around 2,000+. I have another topic in mind for my next one but need a break before getting started. I think writing an eBook is a great thing to add to one’s resume if they don’t work for themselves full time. It helps us to become an authority on a subject.
    Good luck with yours and I hope to grab a copy of it as well 🙂 Enjoy your day on the island!

    • Ryan Biddulph says:
      at 5:10 am

      Congrats Lisa! It’s fun, and rewarding, right? Also, wise move on not forcing the word length side of things. I did this with prior eBooks, and although the work didn’t feel stretched out, I was too tired by the end of the process. All the best with your release, thanks so much as always Lisa, and you enjoy your day too.

  9. Phillip Dews says:
    at 5:32 am

    Wow thank you again on the Link Ryan!

    I just started reading the book and so far it’s awesome buddy!
    As you well know I am writing my own book and trying to come up with a title for it!

    as usual and as Kelli above said amazing content dude!
    Have a great day dude!
    – PD

    • Ryan Biddulph says:
      at 6:34 am

      Thanks PD! My pleasure 😉 If I think of any title names, I’ll certainly let you know….will do some brainstorming. You too, enjoy your day.

  10. Kumar Gauraw says:
    at 9:14 am

    Hi Ryan,

    Congratulations on your new ebook! I am working on launching my new product as well. What I liked the most In your post is that you to feel that it’s better to do it right than to release it in hurry only to struggle later.

    I am also working on a couple of e-books of about 8000 words each. The topics are finalized I just have to organize the content which I will do after I am done with this current project in which I am working with my partner Bill Butler.

    Your post has been very helpful and inspirational to me and thank you for sharing your product launch journey.

    All the best to you and I am going to share this with my network.


    • Ryan Biddulph says:
      at 11:53 am

      Congrats Kumar! That sounds like a bunch of fun work. Getting it right helps everything flow more smoothly. It takes patience, and a detachment from outcomes – on some level at least – but the commitment to creating a quality product, and promoting it effectively, is well worth the patience. Thanks so much.

  11. Richard says:
    at 12:22 pm

    Awesome Ryan.

    I’m a huge believer in people creating their own products – and it is one of the best ways of creating an income month in, month out. I have had my eBook out there since the back end of 2011, and it continues to sell even to this day.

    In those 3 years, I have had offers to buy the thing outright, offers to guest post, offers to feature on podcasts and so on. The doors it has opened has been phenomenal.

    In fact right now, the eBook was a prize in a competition on a forum. The owner came to me to ask if they could have a copy free, to give away. Of course they could. And of course, they gave a link to my product page on the competition thread, which has resulted in a number of sales I probably wouldn’t have had.

    Just awesome stuff.

    And the best thing about it all? I stand behind my product 100%, I have first hand experience of the niche it’s in, and I enjoy the topic so much. Just like yourself.

    That’s half the battle when creating your own product.

    Anyway, all the best with your eBook, I’m headed over to the checkout page right now…

    • Ryan Biddulph says:
      at 12:57 pm

      Richard, awesomeness. I dig your strategy; giving away the eBook generated some serious publicity for you on a targeted forum. Like you said, you probably wouldn’t have generated these sales otherwise. The gift of thinking abundance. 2011? Wow….that is quite a healthy stretch. I can see from your comments and blog that you’re all about being thorough which is a huge factor in putting out a rocking product, and you’re so passionate about your niche. Thanks so much for stopping by and sharing the wonderful comment.

  12. Rob Cubbon says:
    at 7:56 pm

    “Publishing my very own product was the biggest mistake of my blogging career!” said no one, ever!

    Love it! So funny! Thanks a lot. Great article. Agree with it all.

    • Ryan Biddulph says:
      at 9:38 pm

      Hahaha Rob…yep I was thinking of that. People never really say it, right. Thanks so much for sharing!

  13. Ken Kai says:
    at 1:16 am

    I haven’t created a product yet. You know how it goes, the planning stages go into action and it just stays right there – in the planning. But as each day goes on in the blogging world, I always wake up and think, “damn, I better get one out there one day”.

    This has definitely awakened me a little more Ryan and as you know, I have the time to do it now! 🙂

    But damn I am jealous of that Jet ski you got over there mate. Been dying to ride on another one of those for ages! In fact, funnily enough my friend offered to take me out on the Jet Ski as its my birthday tomorrow and he owns a few.

    Great post Ryan, will be tweeting.


    • Ryan Biddulph says:
      at 3:12 am

      Thanks so much Ken. Actually, the jet ski is in mothballs 😉 We can’t bring it down to the water – no car – so I just use it to get muscles. Definitely go for the product. You can simply write an eBook about your travels, in a Word Doc, save it to a PDF, then sell it through sellz. Pretty straightforward process. If you need any help or suggestions, feel free to shoot me an email: rbbidd[at]gmail[dot]com…..thanks so much Ken, appreciate it 🙂

  14. Jagbir Sandhu says:
    at 4:50 am

    Hey Ryan,

    These are great tips – thank you. I’m impressed by your blogging
    Thanks for the tips and I look forward to reading more posts in the future!. I hope that others will learn from you as I do. Thank you again for all your help.

    Excellent blog, Thanks so much for sharing

    • Ryan Biddulph says:
      at 5:49 am

      Jagbir, appreciate it. Please subscribe and return soon….next post going live in about 2 hours. Thanks again.

  15. Catherine Holt says:
    at 5:54 am

    It’s awesome to be able to make your own product, but like you say selling affiliate products is great until you can get going with things.

    I have created an ebook for one of my sites, but not yet done this for my new blogging site. But it’s still in the early days and not something I am focusing on right now. But when the time comes, it will definitely be a step in the right direction.

    I had to chuckle when I saw this recent post given that my recent one was about selling products too!!

    Hope the book sales go well for you….I’m sure they will. Who doesn’t want to blog from Paradise!!

    • Ryan Biddulph says:
      at 6:58 am

      Catherine, agreed fully on that one. You have cut your eBook creating teeth so you’re well on your way to create a nice one for your blog too. Heck, you’ve made so many changes just in the past few weeks that have been sensational. Thanks so much for the kind words Catherine, and thanks for reading!

  16. Andrew M. Warner says:
    at 1:04 am

    Hey Ryan,

    Seems like I’m late to this post but it is a good one. Creating a product is a great idea and I’ve always been a HUGE supporter of creating Information Products rather than just rely on Affiliate products. But the points you laid out here for creating a product is spot on.

    The points I completely agree with are (1) authority (2) relationship building and (3) personal stamp to your brand.

    If you really work on a product that people actually want that can work SO much in your favor and help you in all of the three points that I like the most here,

    I initially started with trying to sell products, but I made a mistake – I didn’t build and establish relationships and trust with people first. So I put the product I had to the side and have been focusing on building relationships. But while doing that, I’m a little bit more in tune with what my particular audience wants so I’m in the process to creating a completely different product – and you’re right, it is fun.

    Although it’s not easy work, it’s well worth it.

    Great post.

    – Andrew

    • Ryan Biddulph says:
      at 2:07 am

      I took such a similar path Andrew. I got caught up in selling but hadn’t built the trust factor into my campaign, by making friends and building my network. Once I got serious about outreach selling became more easy because I had so many friends to vouch for me, which I feel so grateful for. You’re well on your way…I see a rocking product coming from your direction soon. Thanks again Andrew, have a fun day.

  17. Fay says:
    at 2:12 am

    Hi Ryan,
    I just finished your e-book and have to say it was great! Lots of timely reminders of changes I need to make as a blogger and I appreciated your openness to share the struggles and well as the successes and it has given me loads of encouragement to keep on keeping on 🙂

    • Ryan Biddulph says:
      at 5:03 am

      Fay, thanks so much! I appreciate you buying and reading my eBook. I really believe that openness factor makes a fun, engaging eBook, as I learned this from so many successful blogging pros. Thanks again 🙂

  18. Timothy says:
    at 3:24 am

    Hey Ryan, thanks for these tips. I started compiling a eBook awhile ago and I’m just about done. It’s my first eBook so it’s a brand new experience for me. I’ll be giving it away for free for awhile to collect testimonials and see if people like it.

    Oh, and I thought you would like to know that I mentioned you’re website in one of my link sharing articles over at on my blog. You have a really nice business here and I’v been learning a lot from you!

    P.S.I’m going to grab your book in a bit.

    • Ryan Biddulph says:
      at 4:46 am

      Timothy, thanks so much for the mention! I’ll be happy to check out your eBook when it comes out; please send it to me. All the best with it and thanks for picking up my eBook.

  19. Peter Kanayo says:
    at 2:30 pm

    Ryan thanks for sharing this advice. As you said beating our inner demon is key to getting the book out.

    Have done one just putting finishing touches to it.

    And must say your post has helped me become determined to put finishing touches to it so that it will reflect the brand I intend to create.

    Thanks once again

    • Ryan Biddulph says:
      at 3:32 pm

      Hi Peter, Awesome. I’m happy to inspire you, and yep, defeating those demons is the key to this whole eBook/product thing. Keep on pushing yourself to keep on drawing out the lower energies. Thanks so much Peter.

  20. Samuel Okike says:
    at 7:42 pm

    One of the longest posts I’ve read, but it’s worth every word of it. It definitely hones your writing skills.

    Did you say from unemployed security guard? Truly inspiring story. Okay, I want to believe creating your own product and reserving the right to keep, if you so like, every dime that comes out of it is the height of digital marketing. But then this can really be serious, dangerous, tasking work for ‘small boys’ who are just starting out with building an online reputation.

    Tell me Ryan, when do you think is the best time in ones online career (what year, maybe) to begin to think of creating your own products?

    I like your ways man, All the best!

    • Ryan Biddulph says:
      at 11:39 pm

      Hi Samuel, I’d say, today. Really, start to develop your product from Day 1, or from now. Really, it may take a bit to release because you’re learned, but start with a concept. How do you want to help folks? When you have your passion, or topic, down, then simply start to write a chapter at a time. Be bold! Thanks so much Samuel.

  21. Andy Scotts says:
    at 11:26 pm

    Hi Ryan! I really enjoy looking through your pictures and congratulations on your new product. I am inspired to conceptualize and turn that idea into a reality because of your post. Thanks for sharing!

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