You are not as big as you think you are.
If you were, the world famous brand would you paid you up front for the service you demand pay for.
If you pushed your ego to the side and observed yourself in the light of truth, you are not as big as you think you are.
If you were as big as you think you are, the big company would say:
“Hey John Doe! We want to work with you. We will pay you $500 for a sponsored post on your blog.”
Then you would say: “Thanks Big Brand! I will place your sponsored post for the $500 fee.”
See how easily that works? *After* you pay your online dues?
But you, being a silly blogger sometimes, instantly sees profits before relationships (newsflash; when you build friendships with big brands by helping THEM first, without serving yourself, those money opportunities flow to you easily), and demands a set price because the “big brand has a huge budget” (yes they do; for established pro bloggers who paid their dues), you just forfeited 10 or 20 or 30 lucrative sponsored post or advertising opportunities down the road.
Your arrogance, anger, and fear-based bartering just killed the relationship with a big brand that would have introduced you to somebodies.
Not Known to Well Known Travel Blogger
It is tough to go from travel blogging nobody to somebody when you want to squeeze as much money out of the somebodies, when you should be kissing the somebodies’ boots, to move up in blogging circles, to establish your authority, and to see above the bickering, bartering and bitchiness (male and female of course hehehehe….) that permeates travel blogging circles.
Do You Have a Right to Earn a Living?
Do You Have an Ever Greater Responsibility to Be Generous with Your Time and Talents?
Here’s how you do it:
- open multiple streams of income for your travel blog
- help as many people as possible for free through creating content on your blog, and through guest posting, and through various online mediums like YouTube and podcasts and live broadcasts
- promote top travel bloggers on your blog, through social media, and also comment on their blogs effectively
- work with big name brands for free, whether giving them a freebie link mention, or via a link placement, or via a free retweet, and then, when you build genuine friendships with these folks and their brands, you send off an abundant, authority, expert vibe, that builds, and eventually results in you making more and more money
Your Biggest Fear
The biggest fear that fuels travel blogger pricing delusion is: running out of money.
Feel the fear of losing all your money. It is not pleasant. But necessary. If you want to release the fear, and work for free, to move out of Survival Mode into the Blogging Big Time.
If you do it right, money will keep flowing in.
If you do it wrong, you will fight with people, bitch at big brands, and money will barely trickle in, with that.
Famous Travel Blogger
I am friends with a famous travel blogger. You all know this individual. I promise.
I will not share their name but I will share their story.
They live a brilliant life now. A life few travel bloggers on earth, live. A life far beyond a comp here and a perk there. Their life is all comps and perks and then, they get paid to travel to the world’s most breath-taking spots, and to stay in the finest hotels on earth, and to attend the most Tony Stark Like events on earth.
Do you want to know how they designed this ridiculously rich, fun, fulfilling and movie-star-worthy life?
Said blogger was presented the opportunity to work for one of the largest hotel chains in SE Asia, handling one aspect of their campaign (generic on purpose, guys).
The blogger told them that they would work for free – when most folks would charge a lot of money due to the depth of the work and the immense wealth of the luxury hotel chain.
They simply asked that if the chain liked their work, that they refer them to other luxe hotel chains.
The blogger did a smash up job for free. They got 20 paying contracts from other fab hotel chains via referrals from the first job, and this avalanche of work and exposure was the springboard to being a travel blogger who gets paid handsomely to enjoy the most stunning places on earth.
Your Problem: Detachment
While many travel bloggers bitch and moan about hundreds of dollars and getting their fair share this person detached from making $10,ooo or $20,000 or more to build a friendship with a power broker hotel connected with other power broker hotels that led to a lot more money and even more exposure that led to a brilliant life.
Your problem; before you are a somebody, you do the thing that all bloggers who struggle to make money do…..you fear losing money, so you do the very thing that I did for years (guilty as charged, my little sweet robbins)…..you barter with bottom feeders over tens or hundreds of dollars versus befriending the big dogs who’d introduce you to the big fish who freely pay a lot more money, and who do not barter, but pay and detach.
Fear of Losing Money
I recall receiving my first $500 sponsored post. A wealthy restaurant owner (or, owner of many restaurants) dropped the 5 bills like he was dropping 5 cents. Never checked in again on stats. He did as powerful people do: spend, get more exposure, and work off of a year time frame or even longer time frame, paying to connect with present successes and future power brokers (well shit guys….you do know where I am headed ;).
To reach the point where money flowed in more freely to my blog I had to create helpful content, work for free, promote top bloggers, promote opportunities for free, and then, eventually, as opportunities flowed to me and I patiently, generously and abundantly built up my reputation, I could release on bloggers who wanted to place a sponsored post for $50 versus $500.
The turning point? I largely let go the fear of losing money, so instead of getting angry at people for not paying me, or instead of worrying that I had a business to run, I loved the people, helped them without looking for anything in return, then as the fear of losing money dissolved, I naturally allowed more money into my experience.
You know when you are doing it right? When you are having so much fun, and spreading so much love, through blogging, that you feel no resistance toward someone who wants to place a $5 sponsored post on your blog. You politely decline, then move on in the next 3 seconds.
Your Next Step
If you struggling to make money through your blog, set up income streams, but dagnabbit, help people for free. The easier money flows in when you help folks for free, because doing so dissolves your fear of losing money, which dissolves your heavy attachment to money, which allows paying clients in.
Warning; do not accept anything that flows down the pike. Only accept sponsored post opportunities and advertising opportunities that benefit your readership. Think not about the money, but value and service, when sifting through sponsored opportunities.
Feel free to reject dirt cheap $20 sponsored posts opportunities from folks afraid to spend pennies but when the big dawgs come a knocking, humble your ass and instantly move up on the blogging income elevator. If you befriend these folks and work for free versus seeing them as a meal ticket, you will become a prospering, full time travel blogger, and you will actually enjoy the journey too.
Are you ready and raring to build your blogging posture? Are you hungry to build a successful blog from the insight out? Buy my audio course:
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