12 Tips to Gain Trust

November 12, 2014

cat hazey fiji blogging from paradise

Kelli and I rented one dud during our current 3 and a half year long world tour.

Think 7 cockroaches scattering in a Hanoi bathroom at 2 AM in the morning. Graphic and macabre are words I’d use to describe the scene; do you think I watched too many episodes of American Horror Story on Amazon Prime recently?

Anyway, the blogging tips I’m here to share with you today will help you avoid similar horror stories on the blogging front.

We rent winners because we go with trusted winners. Out of some 40 plus homes and apartments we’ve rented, 39 plus were absolutely sensational. Prior renters told us so. The review section is absolutely gold for world traveling, renting folks because we trust what trusted people have trusted.

More than a few bloggers have asked me for blogging success tips. What makes me tick? What should you do to make money blogging? I write eBooks covering these topics in detail and some fairly in-depth blog posts too but more than anything, to succeed, people need to trust you. I could spew helpful tip after tip but unless you trust me, you ain’t listening. Or put more accurately, unless the sum total of all elements on my blog inspires you to trust me, you won’t keep reading my posts, nor will you hire me or buy my eBooks.


Blogging from Paradise: Trust Issues


I know why people don’t trust you. Here’s a little secret; come on, in closer.

“You don’t trust yourself.”

Life is but a reflection. If you’re not gaining readers, or gaining subscribers, or if you’re not generating sales through your blog, you don’t trust yourself. Inner clearing needs to be done through diligent personal development but action should be taken too, to create a trusted blog.

You can’t force people to trust you. You can inspire people to trust you, if you get all of your working blog cogs aligned, so they function to create a trustworthy blog. You can increase your blog traffic and increase your blog income by gaining your audience’s trust.

Again, you don’t trust yourself, if you are struggling to gain reader’s trust. I must laugh when Kelli reviews some prospective apartments on travel sites; after receiving negative feedback some homeowners actually argue with prior clients. The owners don’t trust themselves, so why would the angry client, or potential future clients, trust them? Naturally, business dries up because you rent from who you trust, and you can’t trust an owner who doesn’t trust themselves.

On the flip side of things, we see some apartments or homes which are booked years in advance. Most clients offer glowing reviews, but if one or 2 offers negative, critical feedback, the successful owner offers a positive response and a promise to improve their lodging. Clearly, the renter or homeowner trusts themselves, so we trust them, and in more cases than not if the timing’s right they’ll get our business.

First, trust yourself. Then, follow practical tips to bump up your trust factor.

I’m about helping you retire to a life of island hopping through smart blogging. Retiring to become a full time, pro blogger requires you to gain the trust of your target audience, because your blog becomes a lifestyle engineering vehicle if you generate sufficient income to both fund your travels and to pad your savings account.


Trust and RB


I’m a fairly trusted dude. Check out my endorsements. To your right. Go ahead, scroll up and down. Top bloggers and business minds trust me and my brand enough to give me a seal of approval. Once I got really clear on why I was blogging – to free me and you – and I blogged about one niche I became more trustworthy. I wasn’t blogging all over the place, trying to master multiple niches, but losing the trust of niche readers along the way (don’t do that), nor did I attempt to force people to trust me.

Trust flows in freely, and gently, like a light morning shower after a prolonged drought. Don’t expect a deluge of trust to knock on your blogging door; it rarely happens that way because most bloggers hide away.


Hiding Away Techniques


I’ve been giving away free copies of my eBooks – to trusted bloggers – and have been asking for reviews on Amazon and on my blog sales page (as I always do), and I was quite stunned by how many bloggers who were hiding away. I had no way to contact them quickly. No contact form, no email address on their about me page, or on their service page. It was like they couldn’t be bothered with me, or that they wanted me to jump through hoops just to get in touch with them.

I recall one blogger who stands out in my mind – who told me a while back how much they’re struggling to gain readers and generate blogging income despite publishing posts regularly on authority blogs – and just the other day I tried to reach him. Wow. No email address, anywhere, no contact form, and all social accounts he linked to were stagnant. Dead, dead, deadski, as my man Beetlejuice would say, because the last updates were from like April 2014.

He was not a millionaire, nor billionaire blogger, and I don’t feel he was making even, say, $50 a month, from his recount, yet he hid from me. He made it difficult to reach him. Why would I trust him if all he does is put barriers around himself? So, I gave up trying to reach a guy, who I’d most certainly help, after about 5 minutes of fumbling through his blog and multiple squeeze pages, and another one bites the dust, in terms of lacking trust.

Don’t make it difficult for people to reach you.

That’s tip #1.


Make it Easy for People to Reach/Contact You


OK, so I changed the rule a bit. Focus on the positive. Make it easy for people to reach you.

I have a contact page. My about me page and services page lead to my email address. Easy peasy way to reach me. I also posted social media icons – where I’m kind of active – to my sidebar recently. I make it easy for you to reach me, because putting up blogging barriers around me makes it tough for you to trust me.

I noted the example above. Way too many bloggers do this, and I suspect some subconscious fear exists, inspiring them to hide away. They trust not themselves, so they make silly mistakes that cause folks not to trust them. As you may imagine, until you make your millions or billions, or even, heck, hundreds of thousands, it’s a poor idea to make it difficult for people to reach you.

I want to know that you’re reachable, so I’ll reach out to you. If I find no way to reach out to you, or if I find the ways you share are inactive channels, you’re toast, on the trust front. Place a contact form somewhere on your blog or better yet, post your email address on multiple pages, like on your about page and on your services pages. Don’t worry, you’re likely not famous enough to generate hundreds of thousands of spam messages weekly. Put the darn email addy on your blog so I can reach you, and so I can ask you questions, or so I can connect with you, or complement you, and so I can trust you, and so we can build prospering bonds which lead to all types of exciting scenarios for both of us.


Create a Transparent, In-Depth About Page


Read my about page.  Slowly scroll down the page. Even if you scan it you get the feel that I’ve built a Wikipedia style masterpiece. I have to hand it to Neil Patel. The guy influenced me to create/redo my about page because I was floored by his delivery. Before you trust advice check the source. Checking the source – blogging-wise – means reading the blogger’s about page.


Because you need to know who’s offering advice and what qualifies them to offer advice before you trust the advice. Or, you need to be aware of someone’s human-ness before you can trust them. We’re words on a screen, us bloggers, until we inject our personality into our blogs. Crafting a thorough about page is the vehicle through which you can add human-ness and personality to your blog.

If you scrolled up and down Blogging from Paradise you may say:

“Lucky Guy.”

But after reading my about page you may say:

“Damn, he is just like me. Had to get through some tough times to make it, so if he did it, I can do it too. Now that I know more about the guy – the story behind the blogger – I’m getting to like him more and more.”

The trust part transpires on a deeper level. The above words may be voiced to self but on a subconscious level you’re beginning to trust the blogger, and their advice. Like, if you read my about page and saw my non-entrepreneurial background, and humble beginnings, you’ll probably vibe with me on some level. Or, at least you’ll make a more intimate, human bond with me. I’m a human, a person, through my about page. No longer am I just words on a screen.

Craft a compelling about page. Create a Wikipedia page. Open up. Allow your readers to trust you.


Publish a Thorough As Seen On Page


Read my as seen on page. I stopped adding links a few months ago because I ran out of time. Or I just had to devote my energies to other endeavors. I was featured on about 60 blogs in a 4 month stretch. After that I lost count. Bloggers who are all over the place gain your trust because on a deeper level you realize that they’re a hot commodity.

I’ve been:

  • Endorsed twice by Chris Brogan
  • Invited to speak at NYU
  • Endorsed by Yaro Starak
  • Featured on a slew of authority blogs in a short time frame

One of my Blogging from Paradise eBooks has been used as a study guide for a marketing class at NYU. How many bloggers on earth can say that? That their eBook is being used as a study guide at one of the most prestigious institutions of higher learning on earth? Trust factor, elevated.

Think about a popular artist. Take Drake. Dude pops up everywhere. He does collaborations because success breeds success, meaning that if you’re associated with successful people, folks will see you in a successful light. Bloggers, associate with successful bloggers. Establish relationships with successful bloggers by commenting on their blogs and by promoting them. Practice writing daily. Networking from a high energy space and working on your writing skills will open doors for you.

Interview and guest post requests will steadily flow to you. Seize them. Work with successful bloggers. Bump up your trust factor. When I see a guy like Zac Johnson offering blogging tips on authority blogs I take notice. He has it together. He associates with trusted, successful bloggers. Naturally, I slowly but surely see Zac as a trusted, successful blogger too.

You are Zac Johnson. Really, you are. You just need to associate with winners by networking, by creating valued, thorough, trusted content and by building up your as seen on page. Do it. Gain your audience’s trust.


Offer Your Own Products


I trust somebody who bakes from scratch.

Case in point: Elke Biddulph. My mom baked and cooked virtually every sweet treat or meal the Biddulphs consumed from scratch. We’re talking:

  • Pancakes
  • Brownies
  • Chocolate chip cookies
  • Oatmeal cookies
  • Éclairs
  • Chocolate cake
  • Pumpkin pie
  • Coconut cream pie
  • Lemon meringue pie

….all on the baked goods front, and if I chatted meals we’d be here forever. Since I wish to see a bit more of Ubud, Bali today, we’ll cut things short. Suffice to say, the quality of her baked goods was, premium store quality. Amazingly tasty, friends and fam raved about her cooking and baking, imploring my mom to open a coffee shop or restaurant.

I trust someone who has the desire, the vision, the drive and the clarity to create something that they own. Look at Seth Godin. He became a brilliant, famous marketer by writing marketing books and by speaking about marketing. He didn’t sell affiliate books nor did somebody speak for him by proxy. We want someone who is the source, the origin, of their marketing, or blogging, know how.

If I scroll down a blog and see an astoundingly eye-popping affiliate product from another blogger I’ll immediately Google the blogger’s name. I cut out the middle man. I go right to the source. If however I see a blogger who’s created 1 – or 10 products, like me –  I tend to trust them, because they’re doing the creating. They’re the expert, or the authority, because to create an eBook or some other product requires that you know your stuff.

I’ve published 10 kick ass, inspired Blogging from Paradise eBooks because I wanted to teach you how to live in a beach front home in Savusavu, Fiji for 4 months – like I did – through smart blogging. I wanted to sell a series of eBooks that would inspire you to retire from the 9-5 to live in Ubud, Bali for months. I wanted to share blogging tips that would inspire you to retire to a life of island hopping through smart blogging. I went with eBooks. Pros create their own products. Then, if they offer affiliate products, their readers are more likely to trust them.

Create your own product. Know why you want to create your own product. Tie the reason to some form of being free. Get cracking on your eBook today.


Offer Your Own Services


Ditto on services. I am a blog coach and freelance writer. I help you retire to paradise through smart blogging. I also write content for busy bloggers. Or for bloggers who aren’t keen on writing content. I offer my own services because trusted bloggers bake from scratch. The same reasons from creating your own product apply here. Think of Mama Biddulph. Think of Seth Godin. Anybody who offers *their* valued service to others.

How can you know a niche inside-out unless you offer services related to the niche? Some bloggers become successful selling affiliate products or generating ad revenue but the personal touch, the offering of a service, the interaction, the improving of blogs, or the writing of valuable content, all offered through a service, these ventures force you to learn your niche and craft on a daily basis.

I’ve become an infinitely better writer and blogger overall through offering my blog coaching services and my freelance writing services. Infinitely better bloggers gain trust. Offering a service helps to build your brand. Offering services also helps to make you a professional in the eyes of your audience.

As you may imagine, perceived professionals tend to gain trust quite quickly.

Offer a service. Start today. Match your skills with:

  • Blog coaching
  • Freelance writing
  • Web design

……or any service which complements your skill set. If you’re a newbie blogger, start learning how to offer a service.


Brag About Your Endorsements (And Publish an Endorsements Page)


I’ve already mentioned Chris Brogan’s endorsements, Yaro Starak’s endorsements and me being invited to speak at NYU. Not bad, eh? I am humbled by each endorsement and I also know that bragging about my endorsements boosts my trust factor.

Chris Brogan is:

  • A New York Times Best Selling Author
  • Business coach to: Richard Branson, Tony Robbins, Paulo Coelho, Microsoft, GM, Disney, Google
  • A world renowned public speaker

If Richard Branson and Tony Robbins go to someone for business advice, and that someone calls me a “smart guy”, and endorses 2 of my eBooks, you can be sure that my eBooks are good, and that I’m a smart guy. Do you trust Richard Branson in all things business? Then you can trust the other RB  – Ryan Biddulph – because Richard Branson’s trusted business coach, trusts Ryan Biddulph. Do you see how it works? It’s like a 6 degrees of separation bit, but only, 2 degrees in this case. Richard Branson is THE business icon, of the world, and goes to someone for business advice because he trusts Chris Brogan, and the brilliant, trusted business mind known as Chris Brogan trusts Ryan Biddulph, and endorses him.

Do you think Ryan Biddulph just gained a bit of trust on the blogging and eBook side of things? Of course I did.

Virtually all successful bloggers became successes by receiving the backing of successful bloggers, through endorsements and testimonials. It goes back to the review thing I talked about up top. We only rent places which receive positive reviews from seasoned travelers because we trust the reviews. Many bloggers only trust bloggers who’ve received positive reviews/backing/endorsements from successful bloggers.

Gain endorsements by creating and connecting. Promote successful bloggers, publish thorough comments on their blogs and you too will find yourself gaining strong backing from trusted pros. This takes work folks, but if you’re willing to get clear on why you want to network with pros – i.e., if you’re willing to be their friend, by not connecting with them, with your hand out, looking for something in return – you too can gain endorsements from icons.

Think about it: how many bloggers on earth can say that they spoke to a class at NYU? That honor is reserved for political powers, and CEOs, and other power players. I received the invite and I talk about it quite a bit, because again, we’re returning to the 2 degrees of separation bit. Damn, Ryan Biddulph’s speaking at NYU? I know NYU = “prestigious”, and if a college professor thinks enough of me to build his teaching materials on one of my eBooks, that boosts my trust factor immensely.

Lift up your self image. Get endorsed by pros. Gain trust.


Build an Email List


I am not big on list building. I vibe with writing super in depth blog posts, and then, I send out posts via RSS or email feed. Whatever vibes with you. But understand that your email is likely your trusted best buddy, and if you want to gain your reader’s trust you’ll want to give them the option to receive your newsletter or blog posts via email.

Email is kinda like crack. Good crack. Most readers get their fix from newsletters or at least from emailed RSS updates. Setting up a form to make it easier for readers to receive updates in a timely fashion can boost your trust factor.

Like I said, I do the post updates deal because I’m clear on it. My readers know that they’re busy and they sure as heck know that I’m busy, island-hopping like a champion. If we’re not on Facebook or Google Plus at the same time, or if we’re not on Triberr at the same time, at least they can just pop in, check their email, and receive my latest posts in a convenient fashion. As my posts find themselves in a reader’s inbox, and as I share more value, my readers will grow to know me better and trust me more.


Promote Only What You Use and What’s Improved Your Life


I am stunned by how many bloggers promote crap. I’ve seen it. You’ve seen it. In order for your readers to trust you, your readers must know that whatever you promote, you:

  • Believe in
  • Use regularly
  • Are NOT promoting just to make a quick dime

Here’s my deal; after using Hootsuite Pro I saved myself 2-3 hours daily. I logged into and out of social networking sites and I manually shared stuff to multiple groups. This was a time-consuming, painstaking process which ate up my time. Since I’m on the road – or in the air – quite a bit I can’t afford to waste time. Nobody can afford to waste time and more so than that, every smart blogger needs to use the principle of leveraging to make their life easier.


Fiji to Bali


Take our flights from Fiji to Bali. We left Labasa on Monday night at 5:30 PM and landed in Denpesar, Bali on Thursday morning at 12:00 AM. In between were flights to Nadir, Fiji, and Sydney Australia. We had some offline time in each hotel but other than that, we were in the air or doing tourist type stuff in each spot or in the airport at each spot.

Hootsuite Pro sent out automated updates for me to multiple time zones while I did the travel bit. If you ever want to retire you need to learn how to delegate tasks, or how to move from the employee mindset to the entrepreneur mindset. Tools, and for me, that tool would be Hootsuite Pro, are one way to delegate tasks, and to also, leverage your presence online while away from the laptop or tablet.

See how much I’ve bought into Hootsuite Pro? That’s why I sell it. The app has changed my life dramatically and for a tiny fee each month I tap into a serious set of rich tools as well as a boatload of benefits. The product works for me and I know it could work well for you too, so I sell it. Or, I offer it, and let you make an informed, educated choice based on my experiences with it, and based on my reviews of the product.

Since I’m honest, authentic and transparent in explaining how the product works for me, and since I’m clear on why I use Hootsuite Pro, I’m far more likely to gain your blogging trust versus if I just sold any crap that flowed down the pike. If you sell to sell, you’ll lose your audience’s trust. If you sell to improve your reader’s lives, based on improving your own life through a product or service, you better believe that you’ll build trust in a heartbeat.


Give Away Valuable Free Stuff


Smart bloggers are trusted bloggers because smart bloggers give away really valuable stuff for free. Don’t follow the party line; a free giveaway need not be an eBook, or course, offered through an opt-in form. How long do you think it took me to write this blog post? How long do you think it took me to proofread this blog post? How long do you think it took me to add pictures to this blog post? How long do you think it took me to format this blog post? How long do you think it took me to share this blog post effectively on social networking sites? How long do you think it took me to set up links through this blog post?


Have you visited Glen Allsop’s blog? Go ahead. Do it. The man publishes posts that are 5,000 or 7,000 words or longer. That is valuable, in-depth, free content that is astoundingly researched. How much time do you feel it takes him to create that value? How valuable is it to you? You see, I don’t care if you wrote a 5,000 word blog post for me or if you gave me a free eBook; if it kicks ass, I’m yours.

I can immediately see you want to give me free information and you want nothing in return from me. Doesn’t it disgust you when some bloggers try to squeeze everything they can out of you, asking for endless favors in exchange for the free value they provide?

Everybody’s entitled to ask for an email address of course but you would just love to have a blogger create a 3,000 or 8,000 word free, in-depth, absolutely smashing post, and leave it at that, right? Help people for free, and do an absolutely smash up job of helping people for free, and you’ll gain their trust. Once you gain their trust, and once people don’t see you as a walking ATM machine, you’ll grow your blogging business steadily because people will believe, that, “Hey, this guy or gal genuinely wants to help me.”


The Dark Side of Bali


There is a dark side of Bali and I’m not just talking about the Black Magic practiced here. In touristed spots like Kuta, Seminyak and Ubud, many transport/taxi drivers see you as an ATM. I don’t take it personally. Many of the drivers are friendly, yet, they ask you endlessly if you want a ride. The folks in these town centers are usually super friendly, but more than a few touts at the airport are not friendly. Some dude tried to grab my luggage out of my hand – while I had a firm grip on it – to charge me a handling fee. It used to happen to us with the old luggage belt set up, but the folks put a stop to that, thank goodness, with the new airport.

The point is these few unhappy touts at the airport see people as potential green, and only want money from them. Naturally, these fools repel virtually all tourists and if they do generate some business from a tourist they’ll never see them again. People trust you if you want to genuinely provide them with some product or service, and as a blogger, sharing blogging tips, you best share some seriously valuable blogging tips for free if you want folks to know, like and trust you.

Some examples of valuable, free giveaways are:

  • Value packed eBooks
  • Super in-depth, thorough, targeted blog posts
  • Video courses
  • Other products

This is like priming the pump of trust. Do your best job, offer something of immense value and don’t charge a dime for it. Then, get to creating eBooks and also, building a services business. After people enjoy your free giveaways and see the immense value you’re willing to offer for free you better believe that they’ll freely pay you for your products or services, and they’ll trust your recommendations. You earned their trust. You primed the pump of trust by helping them for free, and they’ll become rabid fans – and you better believe they’ll promote you to their friends, too – all because you gave value away freely.

Most bloggers don’t put in the time so most bloggers aren’t trusted. Price tags are placed on everything. You haven’t earned your bones yet! James Patterson has sold over 300,000,000 books – yes, that’s 300 Million books – as of this writing. How? He worked on his craft of course but he also gave away countless numbers of his books for free to prime the trust pump. He earned his bones. He proved that he was a skilled author but he also gave away a ton of value for free to prime a trust pump that just about no author in history has as successfully primed. He gave freely, and now look at how much trust – and money – he’s earned.

Rhonda Byrne has a similar story. She’s the hyper successful author of The Secret.

When her home was in foreclosure she walked down the street handing out 50 dollar bills. Another type of value here but you better believe that she primed the trust pump because The Secret went on to become one of the highest selling personal development books of all time. She charges over $20 for the book while other personal development authors charge $10 or $13, and for good reason. People would buy the book if she charged $30 because she primed the trust pump so freely, giving away value in the form of money, even when things didn’t seem so ducky in her life.




I respond to my comments because I want my readers to know that I am listening? How could I solve their problems, or make their dreams come true, unless I was listening to their problems? Responding to blog comments, or responding to some requests/questions on social networks, is flat out the easiest way to gain the trust of your readers.

Nagigi Village, Vanua Levu, Fiji. From July 2014.
Nagigi Village, Vanua Levu, Fiji. From July 2014.

Unless this is a hobby for you, you’re blogging professionally. That means, even if you’re blogging to free yourself, and to free other bloggers, as I do, you have opened income streams and prosper through those income streams. If you don’t respond to reader comments and emails you have proven that you’ll likely do a poor job coaching clients, or writing for clients, because you haven’t listened to them, and you don’t know how to effectively solve their problems.


One Caveat


Once you do run a thriving freelance business, writing for blogging clients and coaching blogging clients, you’re free to not respond to comments. Why? So many paying clients have lined up to benefit from your services that you’ll give them priority over non-paying clients. This is why some super successful bloggers don’t respond to comments or closed comments outright; they’re simply responding to people who paid them to respond, through a variety of channels like email, like social media and through in person meetings.

Other than that caveat group, you don’t need to respond in minutes or even hours, but you do need to eventually respond to comments. The time frame is up to you. I work off of an hours, to 24 hour, blog comment response window in most cases but sometimes a few days expires before I respond due to being on a plane traveling halfway across the world. Blogging from Paradise can be a real b*tch sometimes, right?

Listen. Respond. Compassionately respond to the needs, the problems, and to the dreams shared by your audience and you’ll quickly bump up your trust factor. Readers will trust the blogger who acknowledges their presence, and who goes out of their way to make them feel special, by responding to them.


Make Your Blog Scream “You”


Look to your right. Check out my banner. As you’re reading this post, you know Ryan Biddulph wrote it. As you look through each of my pages and check out my eBooks you know 2 things:

  • This blog screams “Ryan Biddulph”
  • This blog is all about Blogging from Paradise

You’re more likely to trust me because I am being the true me. I am being authentic, and genuine, and that authenticity bleeds through my blog design. The authenticity bleeds through my eBooks, through my blog content and through virtually all elements of my blog. Since I’m not trying to be anybody else, you’ll tend to trust me, even if you don’t agree with me. It goes back to the idea that you can’t trust a phony, and you will trust someone who’s honest, and who’s being themselves, around you.

I’m pretty genuine. I’ll tell you, that when I’m clear on something, that I appreciate your feedback but that I probably won’t listen to it. I’ll tell it like I feel and I’ll simply be me. I’ll allow ME to bleed through the Blogging from Paradise blog, and brand, because it’s helped me gain the trust of my audience, and of some brilliant business minds, and I’ll keep being me, and doing me, because why would you want to be anybody else?

Many blogging tips bloggers mean well but wind up following the herd. I know of some dudes and dudettes who – through cultural, or other reasons – are implicitly taught NOT to stand out from the crowd when they’re little kids.

They’re taught to be a part of a community, and to blend in, and to NOT call attention to themselves. This is the blogging/trust kiss of death because few people trust a blogger who is just like most other bloggers. Few readers trust somebody who tries to be like everybody else, because trying to fit in demonstrates that you fear to be you, and that fear repels readers who want something different.

Be you by:

  • Buying a premium theme
  • Branding your blog
  • Posting images of you throughout your blog
  • Writing an in-depth About Me page
  • writing daily to hammer out your writing voice

Being you is not difficult. Just get clear on what you most want to do with your life, blogging-wise and life-wise, and move in that direction. Being you is freeing but uncomfortable at times because you’ll need to go out on a limb, as you become more comfortable in your own skin. Do it. The only critics who’ll try to nail you are cowards who lack the balls to be you. Let them criticize you, and then, let them crawl back into the sewers. You have bigger and better things to do. You’re blogging from paradise. Or you’re aligned with blogging from paradise. Carry on.


Post Pictures of Yourself All Over the Place


Ok I hit on this one a few times but I want to drill the point home. Right now, you’re words on the screen until you prove to people that you are human. If I was just words on a screen I couldn’t be blogging from paradise. I couldn’t be offering blogging tips from Bali nor could I be teaching folks how to make money blogging from Malaysia. Couldn’t happen. I needed folks to trust me, for me to prosper, and 1 vehicle through which I gained that trust was doing the picture bit.

You may know me through my selfies. That’s good. Most people love them. The only people who genuinely dislike my selfies are mentally frail, unconfident people who would be terrified to do the selfie bit themselves.

The booli goes to a Balinese wedding.
The booli goes to a Balinese wedding.

Life is a reflection, and whatever you dislike in others says everything about you and nothing about them.

Anyway, when most bloggers begin their journey, they make dangerous assumptions. One such assumption is that people will actually believe you’re a real, living, breathing human sitting behind the laptop, typing words and publishing posts.


The Blogging Disconnect Thing


A blogging disconnect exists. An online disconnect thing exists. People read blogs, and may feel inspired by bloggers, but until you’ve graphically prove that you’re human, by posting plenty of images, of you, and by posting more than a few videos of yourself as a talking head, too, you’re a stranger. You’re not *really* human, as your words don’t make you human. Selfies make you human. Videos of you, chatting, make you human. Don’t assume people trust you because you’re a skilled blogger. People trust you when you’re human, just like them, so they can make an intimate connection with you.

People trust you when you sit in a room with them, for a chat. If you can’t sit in a room with them, because you’re in Bali, and they’re in New York City, the next best thing to do is to plaster images of yourself all over your blog, and to publish videos of yourself talking, to make the human, intimate, bond you need to make to gain the trust of your target audience. Readers want to know you’re human, with feelings, just like them, before you can gain their trust. Make it easier for them. Go image crazy.

Hasn’t hurt me. I was formerly terrified to post travel images of myself, for fear that it may annoy people, but once I got over myself, and chose to gain the trust of my audience, I figured it was much easier for people to get to know, like and trust me if I could be smiling back at them from all tropical corners of the earth.


Your Turn


That’s how I gain trust. That’s how you can gain trust. Don’t be desperate my little kiddies. Don’t be like the first grader who raises their hand in the air, screaming for their teacher’s attention. Don’t beg for trust. Be the kid who places an apple on your teacher’s desk by following these blogging tips.

Are you building trust on your blog?



Why do your readers trust you?

What tips can you add to this list?

Make sure to share this post on your social networks so we can help bloggers gain trust, OK?


Call to Action


If you’re struggling to gain trust I can help you. I’ve helped my clients boost their trust factor to create some pretty awesome results through my blog coaching services.

Learn more about my blog coaching services – and read the nice things my clients have to say about me.

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Ryan Biddulph

Ryan Biddulph is a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon to help you with your most painful blogging mistakes. If you're struggling with your blog and feel overwhelmed with blogging information overload, Ryan can help you increase your blog traffic, comments and online income with the 11 Fundamentals of Successful Blogging Audio Course.
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  1. Fantastic post, Ryan! You inspired me to share my travel photos and give my readers more ME on my blog. Many thanks.

  2. Jessica Says:

    This is my second visit on your site and again i found something new in your blog.
    What a great tips to get a trust. I really inspire with your great opinion.

  3. Raymond Says:

    It was like they couldn’t be bothered with me, or that they wanted me to jump through hoops just to get in touch with them.

  4. Jesse Says:

    Being a novice in the blogging world, all these blog posts definitely are a learning point for me.

    Thanks for the share.

  5. Shawn Says:

    Great tips Ryan,

    Thanks for sharing

  6. Tom Suzzy Says:

    Very informative and useful… Thanks for sharing… Following you now

  7. Jerry Handy Says:


    This is my first time visiting your blog and I must say, that was a very special post. That came from the heart and it was genuinely YOU. I would have to agree with just about everything you just laid out.

    Some things I have known in this so called internet world and some things I never even thought about doing. Posting pictures all over your blog and doing videos was great advice and it does humanize you. It makes you real to the reader and much better at creating that trust factor than text.

    It’s kinda sad that people who are in business online never like to “expose” their true self, but would rather resort to hiding behind their computers.

    I say if you have something that the world needs, let it out. As you say, some things you can give away completely free that is stocked full of value and not charge a dime for it.

    I heard a fellow marketer say just the other day, that what you give away you get to keep. I never looked at it that way, but as scripture says, if you give it will be given back to you in huge measures. Now that’s a law that works for any person.

    Anyway, dude thanks for the awesome post. I did receive tons of value and great ideas that I can utilize especially the endorsement things and sprucing up my about me page.


    • Jerry what a comment! Scripture is dead on in that area. Thanks much!

  8. Rahul Says:

    Hi Ryan,
    Thanks for sharing the article about 12 tips to gain trust. Very interesting and informative article. I liked it. I hope it will helped me. Once again thanks for sharing views. Have a great week ahead.

  9. Siva Says:

    Ryan i read your blog with enthusiasm [ every post ] you publish – so many great tips, many of which i have made use of..

    I was excited to read this – but it left me so confused – as i spent a long time researching before i began my blog – according to the lists i am doing some of the right things.. and yet i have hardly takes time to built trust factor with people and looked at all the pointers that i thought were important – very much what is stated above,

    I have i think implemented some of the above – except for the Endorsements/Client testimonials, which i’ve found hard to break into – as i am in the India, so time zone difference means i am often online at different times of the day, and by the time i have finished making, writing post, uploading them, writing descriptions – i need to just recover a bit – it takes so long, i love it, but the lack of people attentions is inevitably leaving me feeling a little flat.

    I also read somewhere that trust build factor is very hard to built and also for new blogger it will really take time – a long way to go….
    I just wish for a few days to help me to land some where here and I love those line ( Then you can trust the other RB – Ryan Biddulph – because Richard Branson’s trusted business coach, trusts Ryan Biddulph.) , Its pretty cool, how words are fascinating. thank you for this blog – a constant source of inspiration and a land of ideas.


    • Siva, really, keep up the good work! I enjoyed your blog and feel you’re doing everything right. I usually work in your part of the world – in NYC now – so I know your struggles with the time zone thing. Do you schedule updates and automate updates, to pop up in front of people’s eyes in the West? Maybe try publishing your posts at times appealing to the United States. I publish my posts at 7 AM, EST. Doing this helps you gain exposure and credibility in a large, prospering market. Leaving awesome comments like you did will boost your trust factor too! Keep up the great work Siva. I really dug your blog and think that by networking through commenting, and by sharing other people’s content, you will gain more endorsements, and your trust factor will go through the roof. Thanks for sharing your thoughts with us!

  10. Richard Says:

    Hi Ryan dude.

    Is it me, or is every single post you write now an absolute epic, pillar style type of post.

    Truly, I’m blown away by the content you offer on such a regular basis.

    Now, this: “I am stunned by how many bloggers promote crap.”

    I was one of those, at one time. My first blog saw some early clickbank commissions, so i centred the whole blog around promoting (usually) crap products from Clickbank.

    Guess what? The clickbank commissions dropped and dropped, because I wasn’t offering value at all. And by visitors seeing me peddling product after product, I can only assume the whole trust thing that I beginning to build up at the start had completely diminished.

    For a period of about 3 months, I made nothing. Not a banana.

    And that’s when I had to take a good look at myself and say to myself ‘Richard, what the holy **** are you doing here’. I was disgusted with myself. Trying to get people to click my links and buy products that I hadn’t used myself, all to try and line my own pockets.

    It was a major wake up call, and I sorted myself out. I gt my conscience back. I got real. I got honest. Yep it was my fault, but I also blame the industry and the dark side to it. I was just following the ‘guru’ courses I had bought into.

    Now, I only promote products I use, and LOVE. Usually I do an epic review, my motto is ‘Helping you make an informed purchasing decision’. And sometimes, I even call out groups of people and say ‘Hey, you know what? You probably don’t need this product if you are in situation x, y or z’. Because I know if I recommend something and it’s not right for that person, they will never return, they will never trust me again and the work it took me to get them to my place was all in vain.

    I gotta say, I never seen someone do this before (trumpet blowing).

    Back to your quote again: “I am stunned by how many bloggers promote crap.”

    Ry, I think we need to dive deep on this. They are not bloggers my friend. They are internet marketers, sidewalk peddlers, hustlers, masquerading as helpful bloggers. Seriously. That’s my thought on this.

    True bloggers will go to the far end of a fart to discuss the product they are promoting. They will share anecdotes, visuals, video, real life examples of how they are using x,y and z. And then they will share why x,y and z could be a good fit for their visitor.

    Personally speaking, a large percent of my posts don’t contain any link that could line my pocket. My eyes aren’t always on the money. Like yourself. like many of my blogging friends.

    Many are just in it to line their pockets, and they don’t care about you and me, or anyone else.

    Hey, trust is a big thing. Takes weeks, months, even years to build it. But seconds to catastrophically demolish it beyond all repair.

    Sharing this bad boy out right now.

    • Richard, wow! Amen to your comment! Dude, have I ever been there like, a zillion times, on my blog. Many of us take this journey. We see some green and fall a bit in love with making green. Then, a handful of us get a conscience kick in the pants and change our course. Others, well, you said it: they are not bloggers and really, just folks who want to make money off of other folks. Not an endearing quality because I care not to be used to some end….don’t think anybody enjoys this. Unless maybe they’re getting paid too lol! I figure if you help someone with those epic style review posts you write yourself, and if you’re kind, and engaging, money will follow the value you brought patiently to the market. It may take months or years to make that coin – goodness knows it took me years to develop a full time cash flow online – but once you see steady cash flow, and you have your good name, you can engineer a pretty freeing lifestyle due to your patience. Pays off big time in the end. Richard, thanks so much for the epic comment and share 😉 Always fun to get inside the mind of a prospering, generous entrepreneur!

  11. Andrew Says:

    Hey Ryan,

    Awesome post here. I swear great minds must think alike because I wrote about a similar topic recently. Trust is a major thing and there are a lot of things you can do to true and gain trust, but it’s important to maintain that trust.

    I like that point about transparent about page. I’m working on my about page right now to improve it drastically.

    “Promote Only What You Use and What’s Improved Your Life” ain’t this the truth. I learned my lesson a while back when promoting products I didn’t use and it was a mess. Now I only promote products I bought or used personally. That helps build trust as well because you’re giving your honest review and opinions.

    Great post here again, Ryan.

    Keep up the awesome work.

    – Andrew

    • Wow Andrew, have I EVER been there on promoting products I didn’t use. What a sticky situation lol…..and a lesson in transparency. Promote and sell what you believe to work, for you, because you’ve used it and feel awesome about it. You’ll spot someone out for the scrilla the moment they promote something without using it, unless they know/believe/have 100% clarity in the person who created the product. That’s 1 exception. But other than that, promoting some product you aren’t familiar with, or, that you haven’t used, or, that hasn’t been created by a trusted source, well that’s a path to mediocrity, or failure, almost every time. I am looking so forward to seeing your new about page Andrew. I maybe went TMI on mine, but since I kept it tasteful ;)….and clear, and honest, I feel it resonates with my readers. Thanks for sharing your thoughts, and you too!

  12. Joy Healey Says:

    Hi Ryan

    That’s a great post and thanks for all the tips.

    Funny you should say about trusting yourself…. When I first started blogging I knew I knew nothing – I think “conscious incompetence” is the right term, but please correct me if I’m wrong.

    And of course I was not making any sales.

    But as time has gone on, my confidence has increased so I have been able to give valuable info to “beginner” bloggers, and I have started making sales!! I hadn’t made the connection until you pointed it out.

    I don’t use many photos of myself because I’m one of these people who just doesn’t photograph well. (Tongue out, eyes closed – you name it!)

    However, I was really happy the other day when someone bought something from me – and she told me it was because I had an honest face 🙂 It’s on the About Me page.

    Some of your tips are still “beyond my reach” – endorsements etc – but thanks for giving me goals to aim for.


    • Joy, I love your clarity, your thoughtfulness and your story 🙂 Really, you’re living proof that persistence, and being open to learning, will help grow your confidence. I had – and have, as I’m stilling blogging – such a similar journey. I recall days when I was circling the globe and never posted travel pictures to my blog. Ever. Crazy, right? My self esteem was in the crapper but more than that, I thought nobody cared. In truth, we all have a different approach – selfies resonate with some, not with others – but I think the Universe gave you some telling feedback based on your recent sale 🙂 Congrats on that one, BTW! Appreciate your comment Joy 🙂

  13. Cool Siddhu thanks for the share. I love reading. And traveling.

  14. Hi Ryan!

    What an awesome post, with an incredible amount of detail. Heck, with the amount of detail that went into this, each one of the points you made could’ve been their own blog post. Some people I know would’ve sold this as an eBook. Awesome.

    Being one of the people you contacted, I was extremely worried for a second that I was the guy you were talking about when you discussed putting up barriers. Especially since I took a while to get back to your original email, and you posted this before I got back to you. I’ve since made some changes to my site and have made contacting me a bit easier. Tomorrow I’m going to take this a step further and really make sure anyone wishing to reach me won’t have to go out of their way to do so.

    While I was reading through this post I stopped and asked myself, “Why do I trust Ryan?” Turns out, a lot of what you list holds true to yourself. I never really noticed the ‘why’ until I stopped to think about it. Now that I have thought about it, I can see why many of these things build trust at both a conscious and subconscious level.

    It’s not too often I come across articles that make me think “I’m going to change this and this, and start doing that” and actually spark me to take immediate action but this post has done so. I’m looking forward to making some improvements to my website in the coming days, and I have you to thank for it.

    Thanks, Ryan!

    – James

    • I’ve been there on many levels James. You’re not putting up barriers at all; at least from what I’ve seen. The 3 day response time is no worry to me. We’re all busy bees, and I respond within a week usually but can’t guarantee it. The way I see it, if you’re busy, and are responding, you’re only human so you respond when you can. I’m happy you received value from the post, and hey, thanks for stopping by.

  15. Edi Dominic Says:

    It’s pretty funny, some people are still Blogging Anonymously, feeling they are the opposite of being Photogenic, Well, They should come and read this post. Great One!

    • Edi you are right 😉 Think transparency, before any self conscious stuff, and you’ll grow your blog and gain the trust of your audience in no time. Thanks much for your share.

  16. Dan Western Says:

    Very nice post about trust Ryan! I love how you always go into such detail within all of your posts. Was definitely worth the read!

    • Dan appreciate that. Trust is a big topic to explore so I figured why not jump in with both feet? 🙂

  17. Waqas Ahmed Says:

    Ryan it is rightly said that the trust once broken can never be brought to the previous position. You’ve shown in this post the numerous ways that you’ve added massive value to this community.

    • That adage rings true Waqas. Focus not on trying to gain trust but be natural, authentic and transparent. Building trust happens if you believe that you’re being honest, and if you’re authentic. Building trust rarely happens if you fear losing trust, because what you predominantly fear, follows you around, and also, diminishes your intent. Thanks for sharing.

  18. Hi Ryan,

    Thanks for sharing a such a awesome post.I m a great fan of yours hard work and determination towards your work.you are doing a fine job when it comes to trust.Promote Only What You Use and What’s Improved Your Life is the quality I like the most.You are the person who would like to enjoy every moment of life, so keep enjoying.
    My God bless you,


    • That promoting point is a biggie; I like that it resonated with you. Being behind only what you’ve used is the way to go. You add authenticity to your reviews if you back what you not only use, but what you believe in, and what you know could improve the lives of your readers.

  19. Hey Ryan

    I want to say first up – GO YOU!!! This post is an absolute return to form, probably your best for for the last few weeks. It’s really helpful, meaty, interesting, genuine and useful. And it’s everything I love about Blogging From Paradise. Thank you!!!!!

    I think my biggest take-away is your part about the About page. I think at the moment my page doesn’t really say much more than “Hi, I’m Martina! Read my blog!” haha. But what you’ve said about using it to build trust really struck a cord.

    Thinking about the travel blogs I like best, one of the reasons I like them is because I feel connected with the writers. I feel like I know who they are and where they’ve come from, and the ones I like best are the ones where I really relate to the person’s story.

    I think I need to totally revamp my About page. I need to tell my story more clearly – who I am, where I’m going, and why you should care.

    I’ll also definitely need to do that once I start selling services through my blog. Trust is even more important when it comes to that side of things. Just two and a bit more months before my contract ends and I can start monetising!!! (I signed a contract saying I wouldn’t have any other income source for the moment, which is why I’m not monetising yet. But I almost feel like that’s a good thing – I’ve been forced to focus on all the rest from the start, rather than worrying about money.)

    Thanks again Ryan – looking forward to more posts like this over the next few weeks!! 🙂


  20. Hi Ryan,

    Another great pillar post! This post alone is a how-to ebook on how to gain trust! But here we are and you have written it perfectly.

    I would like to add that trust is something earned. And when it comes to you, you have earned it and have the gold medal for it!

    It is in giving that we receive, and that is all you do..give and over deliver all the time. Plus keeping it real.. you can post up a picture of you at a wedding you attended in Bali with your hat on!

    You are doing a fine job when it comes to trust. It is all you do on your blog, treating your customers and readers the same. (I do the same thing) and that’s one of the things that makes you stand out of the crowd Ryan. You never neglect your comments on your blog no matter how busy you are. You have a true understand of the business.

    When I think of trust, I think of the old word of mouth business (which I still have off line and it’s vibrant) By applying the same principals here on line, it works the same.

    And I see it with you. Keep on going…you are an inspiration to us all.


    • Trust really is earned Donna. It’s funny; we know how to be trusted yet many move in the opposite direction. Example; comments. Some bloggers don’t respond to comments or respond months after the fact. It takes minutes a day to do this right, or maybe longer if you generate scores of comments, but bar none it’s the simplest way to gain your reader’s trust. Also adds content to your posts. Not a bad thing. You too Donna, keep on inspiring.

  21. Ammar Zeb Says:

    Awesome article Ryan! Infact gaining the trust of your readership and audience should be your top priority and you can be successful in it easily if you are going to provide them anything with proper search and knowledge.

    I am loving your articles and becoming your casual reader, thanks Ryan, keep writing 🙂

    • This is a lynchpin to blogging success Ammar. Trust is the great business builder. Once you’re trusted you inspire more folks and provide the useful service and products you offer to a larger audience. It’s why we’re bloggers. We publish public sites, not diaries, so keep building your trust and keep on prospering. Appreciate it.

  22. So I came here today looking to make some cool discoveries but I got a side bonus.

    The commenting section of Search Decoder wouldn’t publish three separate comments that I tried to make on the guest post you did where you gave me the shout out. After the third rejection I shrugged it off and moseyed my way over here to visit and to directly thank you in PS. of a comment I made on a post of yours.

    But it turns out that what I wanted to say to you there applies to this conversation here so I’ll give it to you here as intended to there on Matthew’s site . . .

    So cool to see this discussion about what it takes to stand out in an a crowded space.

    Your advice Ryan, relative to blog commenting reminds me of what I saw this week in a rare interview where the marketing god Jay Abraham is probing into the mind of Tony Robbins that I’d been trying to track down for years now and finally got my hands on.

    In it, Tony talks about what he’s found to be the difference that makes the difference in people.

    He says in his interview…

    For 30 years, basically, I’ve been looking to see who are the people that are different and what makes them different.

    I can tell you empirically without a shadow of a doubt, just because of the privilege of the time of life I’ve lived in and the profession I’ve had and the way I’ve lived it that the one competitive advantage above anything else in life ultimately comes down to psychological strength – emotional fitness.

    The people that can get themselves to make decisions, to focus on what they can control instead of what they can’t control. To come up with a meaning that instead of saying, “It’s over,” to saying, “This is the beginning and here i show I’m going to overcome this.”

    The people that can stay flexible and keep changing their approach when things aren’t working, until they find the answer, until they find the innovation, until they find the solution, those are the people that dominate sports, entertainment, business, politics, your local community and that will shape your world.

    Those are the people that you begin to know their name, ultimately, historically, or at this current time in history because they found a way to create what I consider to be the ultimate competitive advantage.

    Ultimate competitive advantage to me, is they have created a way to add more value to your life than anybody else has.

    In essence, think of it this way – If you want to be wealthy, if you want to be successful in business terms and if you want to be wealthy in my opinion in emotional and spiritual terms, there is only one way . . . add more value to other people’s lives than anybody else is adding.

    If you’re scared to death and customers are not buying and they’re not responding, you have to find a way to add more value. You have to find a way to do something for them that no one else is doing, just a little bit better than other people and that’s how you really get that competitive advantage of making them your raving fan.

    My whole focus is that if you want the ultimate competitive advantage in business and in life, create raving fans – whether that be clients, for your business, or your wife at home, if you have raving fans of what you do in your life, when the going gets tough, these people are not going to leave you. They’re going to stick by you.

    Satisfied customers will leave in a heartbeat when they get a better offer but raving fan customers are there with you through thick and thin.

    You can’t create raving fan customers with a marketing campaign. You create raving fan customers by doing things to others that nobody else will do.


    You have a raving fan in me Ryan.

    You’ve been incredibly generous in shouting my name out to your audience on your site and here as well among this list of impressive individuals and I’m extremely grateful for that. I admire your hustle and your heart and I’m rooting for you to continue evolving your unique competitive advantage so that your love, light, and wisdom shines upon a list of raving fans that continues to expand and allows for you have all the financial, emotional, and spiritual wealth that you desire.

    Talk soon Stud,

    That was my comment that I couldn’t get published there and I’m glad I saved it and that the essence of this message holds true for this conversation as well.

    You’ve shown in this post the numerous ways that you’ve added massive value to this community and you’re reaping the rewards for having done so. I look forward to watching you continue to amass the trust of more and more raving fans as the result of you finding more ways to add value and staying committed to the fundamental ways to add value that you’re doing now.

    Keep earning pride in who you’re becoming by being trust worthy. 🙂

    • Lewis, you’re a rock star. Not sure why you couldn’t post to Search Decoder but you’ve made up for it here. Wow. What a comment, and what inspired thoughts. If we add value we receive value. Example; after writing eBooks at a blistering pace I am giving many away. I am still charging on Amazon and Selz, but am offering value, more value, and I’m priming the abundance pump by offering free copies to my friends, to new fiends, to all types of folks. Doing so creates a greater influx of value, and is a creative way to make me stand out a bit more. Tony is something else. We talked to 2 women when we were in Fiji who attended his seminar at Namale, right around the corner from where we house sat. That’s his resort. The value theme came up again and again, which is why he’s so world famous, and it’s why he’s inspired tens of millions of folks. Thanks Lewis!!!

  23. maxwell ivey Says:

    Hi Ryan; its awesome when I read a post from a top blogger like yourself and realize that I am already doing so much of what you recommend. I need to take more photos, but having been overweight for so long I just haven’t gotten into the habit of taking them or asking others to. a new photo is still an event in our home. and i need to record more videos. i especially need an intro video for my blog. as for being real. One of the things so many people have commented on is how honest and open I am in sharing my life experiences with my readers. People believe and are inspired by my progress as well as my desire to achieve and spirit of perseverance. I have two testimonials so far even though I haven’t had my first paying coaching client yet. I will revisit my about me page after reading this but think it is solid. I have an as seen online page and i need to add a recent online radio show to mine. guess we are both a little behind. Last week i left town for two days. I went on a bus but they did have wifi. however, with transportation checking in and out of hotels unpacking and repacking you do have less time. so i have a compromise for people worried about their comments. Reply to them and allow them on all posts but cut them off after a week or two weeks depending on how popular you are. I am subscribed to email alerts because it helps me get my comment in early where it will be seen by other bloggers and have a better chance of getting a reply from the site owner. well thanks so much for your friendship and support of me and my site. Take care my friend, Max

    • Max, you’re doing everything I’d do or have done to grow my blogging community. You are just dead on, gaining endorsements, commenting like a champion, and writing your inspired story. The world WILL come to know you in greater numbers as you persist, and really, you have one of the more amazing stories in the blogging niche. Keep on snapping photos, and fear not with video. You’re an inspired guy and we’d love to see you more online. Thanks so much Max, and have a fun week 🙂

  24. Hi Ryan.

    To answer your question…

    I couldn’t possibly add anything else to your list of tips for building trust. Looks like you’re on top of them all my friend. 🙂

    You’ve shared some awesome tips, thank you. It’s a topic very close to my heart.

    After being stuck in the Internet Marketing space for almost 3 years I came across a LOT of so called ‘gurus’ who happily sh*t on people from a big height, just for their own financial gain.

    My hatred for this type of unethical marketer has had a HUGE impact on how I run my business. And I make every attempt to being totally transparent and genuine in everything I do online.

    And hey, I’ve got to hold my hands up and say that my about page currently SUCKS – big time. Definitely needs improving. Thanks for the reminder.

    Have an awesome weekend Ryan!


    • Kerry your blog is growing by the second. Your branding is top notch, your creativity is awesome, as awesome gets and your transparency rings true through each comment and blog post you publish. You are a star in the making, and like you, I had such a similar experience with bloggers who lost their way and vowed to move in the opposite direction. You too Kerry 🙂

  25. Itzarsalan Says:

    Hi Ryan,
    This is my second visit on your site and again i found something new in your blog.
    What a great tips to get a trust. I really inspire with your great opinion.
    Thanks for sharing…
    cheap logo designing

    • My full pleasure on this one. See your in paradise soon.

  26. nice post. writing at a blog is a nice job, but get reader and get traffic is very difficult :'(

    • Wiselly, you can do it. Create value and connect with blogging leaders. Before those steps know why you want to blog and get clear on 1 topic. Follow the fundamentals and I’ll see you in paradise.

  27. Hi Ryan.

    That was a comprehensive list of great ideas.

    I’ve already been planning a new “about” page and will do that this weekend.

    I thought the “as seen on” page is a very good idea. In fact, I may put those features in my “about” page for now until I grow some more.

    An idea I’ve been considering is featuring snippets of my favourite comments that I’ve received. I think such a feature would be good for many bloggers.

    I have bookmarked this post for future reference. Thanks for the advice.


    • Creative idea Nathan. Sharing top comments builds trust and also creates a sense of community. I’d go with it. As for your About page go in-depth. Folks seem to love learning about the blogger, or the human, behind the blog and brand. Trust is earned by transparent bloggers. Going in-depth on your About page is a simple way to garner that trust. Thanks much.

  28. Don Purdum Says:

    Hi Ryan,

    Another dynamic post my friend! I agree with you 100%, but may I add a caveat?

    Earning trust first start with demonstrating you’re competent. Especially for those of us who are business bloggers.

    I was just sharing today with a COO of a large company in the apparel industry the principle of competency over relationship. Just consider for one minute… your blog is a tool to demonstrate that you know what you’re talking about and to make a difference for someone or solve their problem in some way.

    If you repeatedly talk only about yourself but never your audience, then I agree with you that you don’t trust yourself or your own competency. Probably because you don’t really know your business or how to properly sell your business.

    The truth is that not everyone is going to agree with you, but that doesn’t mean they don’t trust or like you. If your ideas are competent and valid, then perhaps they can be persuaded?

    In any case, if you’re not competent there will never be trust or a relationship. All business relationships start and end with competency. If you earn the business based on competency but then fail to follow through for whatever reason… no matter how much your client or customer likes you the reality is you probably are going to get fired.

    You won’t get fired because your a nice guy. You’ll get fired because you lost your competency and they no longer trust you in the business context.

    Side note… I learned the hard way that all business is personal. There is no such thing as “it’s not personal, it’s just business.”

    This was a great post Ryan!!!! You nailed in virtually every area. I just wanted to add to the conversation and I certainly hope that was achieved?

    I hope you’re having a great time in Bali. Not sure if you saw my comment back to you on my blog yesterday, but if you guys are ever back in Jersey I would love to connect over a cup of coffee!!!

    Have a great start to your weekend!

    ~ Don Purdum

    • Don that would be awesome. Would love to connect with you when we’re back home. Super add because really, people trust professionals who know their stuff. All could be aligned on the relationship front, and on other front, but if you don’t have skills you’re not gaining trust. Work intelligently, effectively and responsibly to become a power broker, and to know your stuff inside out. After you really know your craft, trust will flow your way. Appreciate it Don.

  29. Tim Bonner Says:

    Hey Ryan

    I changed my About Page a few weeks ago to be much more in-depth – not so much about me but what I can do for others. That’s a really popular page on my blog now.

    Where I’m gaining trust is through blog posts, answering blog comments, social media and emails.

    Often I’ll get people contacting me after they’ve read a blog post of mine. They ask me how I did something on my blog or about something I’ve mentioned in a blog post.

    I go out of my way to help them for free. I find out the answer, test it on my blog and then share with them step by step how to get it working on theirs.

    I’m in the process of setting up a WordPress services page on my blog because I enjoy helping people with the technical stuff. I’m also planning to offer a Freelance writing service in the future.

    I still haven’t gotten into video. I definitely need to. I’m terrible with Hangouts and Skype too. I get invited to chat and then can’t because of offline circumstances. I need to find a way to iron out all of these things.

    • Tim I dig your approach. Problems to be solved find us through comments, social media questions and other engagements. Open up to start the engagement train and keep it going by addressing these issues through your posts. Gain trust, prosper. I read Neil Patel’s About page some 5 months ago. I was inspired. I felt like I knew him and how he could help me better than anybody online. Your benefits-based approach makes sense because we’re wondering as we know someone how they can help us.

  30. dawatech Says:

    Thks for sharing this great tips, gaining trust is really an important task for a blogger, it makes you stand out of the crowd!

  31. pragati Says:

    Hello Ryan!
    There is no doubt this post is totally ‘You’. You have set the bar when it comes to establishing a strong presence and asserting one’s personality. After reading your blog so many times, I agree with your point about posting lots of personal photos. No one who has ever read a post or two here will ever forget your face, or forget that you are the island hopping dude.

    Epic post and super useful advice for the rest of us!

    • It’s funny Pragati; good branding is simple. Show people who you are – if you’re part of the brand – and doing this literally through posting images makes an impact. We assume dangerously that folks will connect with words on a screen. Images speak a language that words can’t. At least from the humanizing perspective.

  32. Tor Refsland Says:

    Great post, Ryan.
    I like that you started doing long posts full with information 

    It`s great that you explain how you built your brand through eBooks.
    What was the traffic to your website before the eBooks and after?
    Trust is key. That is one of the few things that can`t be bought.

    Only a genuinely personality mixed with good character will gain trust from others.

    It`s important to respond to peoples comments and to people`s email, even though they are not on your email list yet. Those actions was why I choose my blogging mentor, Yaro Starak.
    You never know who will become your most valuable customer in the future.
    Tor Refsland

    • Not sure Tor; I don’t check metrics. I do what feels good and more importantly, what I feel clear on. I did gain more pub by publishing eBooks. We tend to do a double take when someone publishes books. Amen on trust and bond building. If it’s 1-2-3 weeks, I’ll respond to most comments and emails because each is a bond-forming opportunity.

  33. Mi Muba Says:

    Hi Ryan

    What a biggest reality you mentioned here that we can’t grab the trust. We need to be our own trustee to make people trust us and believe in what we are saying.

    It is right said that the trust once broken can never be brought to the previous position. So a blogger must take full care while saying each word about himself, about others, about blogging, about his achievements and above all about the products he is selling at his blog.

    All the steps you mentioned are really great. One needs to show his personal aspect as much as his way of living allows him to do. Just telling where you have been last week is not sufficient; just an image showing your presence there works more to make readers believe you are speaking truth.

    Thanks a lot for sharing your useful post especially for online marketers.

    • Mi, your comments are clever. Really clever. As clever as I see online. We are the trustee indeed. No forcing allowed; come from a place of power not force to gain the trust of your target audience. Be personal to make that bond. For me, selfies are the way to show I’m living the dream. People can trust that I’m in Bali now because I’ve shown myself to be in Bali. Thanks Mi, you rock.

  34. siddhu Says:

    Bali is a great place and it was mentioned in india’s epic story called ramayan and do you know why that place is called by “bali” ?


  35. siddhu Says:

    Hey Ryan ,
    hope you like watching movies , i wish you would the movie
    “gandhi 1982″ by richard attenborough it’s real life story please do watch and let me know how you feel about and visit gujrat it’s gandhi’s place and memories


    • I’ve seen commercials for it Siddhu but never watched it. Huge movie fan so I’ll add it to my list. Is Gurjat in Northern India? I would love to visit there in the future. We saw images of Gandhi in Pondicherry and Mumbai, as well as throughout most of India. He was a bright light, an enlightened soul who embodied love.

      • siddhu Says:

        Its is not “gurjat” it’s “Gujarat” and It’s not to north instead it’s in west

        • siddhu Says:

          Hey Ryan ,

          I have one straight does this blog makes enough money for you to make living

          • You don’t read too many of my posts, do you Siddhu? 🙂

        • Thanks for clarifying Siddhu. Actually, it was to the North of where we visited India. Would love to visit one day. Where do you live?

  36. YourFriend Says:

    Hmm, so that’s the recent long blog post from you. The one you were talking about in your last post. It is full of information, advices, suggestions, tips and solutions to many issues.

    To gain trust of someone, you should must make them realize first that you care about them. And for that, you should always put your readers up front.

    Share content that they really want and craft content totally according to their needs and wants.

    Posting picture of you on your blog does not seem to be a big deal to me. I don’t think it is necessary that you must show yourself to the World in order to be trusted.
    You can gain the trust of your readers by providing them with value, by helping them, by solving their problem and be showing care & love to them.

    I won’t second you on the selfies thing here. But endorsements and vouches, they do really matter 🙂

    Thanks for writing such a nice and long post that you could have turn into another Ebook but you didn’t ^_^

    This is another factor that builds readers trust on you.

    • YourFriend, we can gain trust through many means, but if you were walking into a job interview: would you sign the application “YourFriend”, and would you wear a koala bear mask? Would you expect to land the job, offline? The Online Worl gives you some creative license slack, but you get my drift. Be you. Don’t fear sharing you, with the world, because we want real humans behind brands. What do you think?

      • YourFriend Says:

        I don’t blog for getting hired by someone or for the sake of earning money. I want to help people and write only for them.

        Visit my Blog, I use very simple theme and style. Didn’t even put any sidebars on my Blog.

        As far as telling about me is concerned. I have done it using About Us page.

        • About us is creative YF. I dig the community vibe. I just wish I knew the human being behind the avatar, and as a matter of fact, your real name. As a branding thing it could work and has on some level, but to move up in circles, it helps so much to know a real, living, transparent person. One day, I’d love to know your name, and see your photo, so we can make a human connection.

  37. kelli Says:

    Hey Ryan
    An absolutely epic post that gives tons of great advice for gaining trust. While that is important for any endeavor, online or off, it is particularly important when operating in the world of the internet. Naturally people are skeptical of whether someone is truly genuine, can be trusted and what have you, and one of the most important things you can do for your blog and the services and products you plan to sell off of it, is establish a solid identity and let people know you are credible and trustworthy. I think all the tips were great, but leaving solid responses to comments is one of the best ways because that puts you directly in contact with your readers. Great stuff!

    • Kelli, you’re about the best person online when it comes to leaving solid responses to comments. I’ve seen your blog and business growth accelerate based on this smart, actionable, simple to follow tip. People trust someone who shows up. Respond to comments and emails. Again, when we’re really famous we may not respond due to volume but until then, respond, whether it’s after 1 or 2 weeks. People listen. People trust folks who listen to them, and who prove it through responding.